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A tartalmat a My Daily Business and Fiona Killackey biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a My Daily Business and Fiona Killackey vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
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Inspiring the world to reduce and reuse with Abigail Forsyth of KeepCup

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Manage episode 434309698 series 2881725
A tartalmat a My Daily Business and Fiona Killackey biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a My Daily Business and Fiona Killackey vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.

In this episode, Fiona chats with Abigail Forsyth, co-founder of KeepCup, about the journey from running cafes to creating an iconic sustainable brand. They also discuss aligning business practices with personal and brand values. Tune in!

You'll Learn How To:

  • Challenges in creating and marketing a new product in the pre-social media era.
  • The role of sustainability and education in KeepCup’s growth.
  • The impact of major events like the "War on Waste"
  • The importance of trade shows
  • Advice on dealing with setbacks and scaling a business.
  • The significance of aligning internal values with external messaging.
  • The evolution of consumer behaviour and the rise of customisation.
  • The initial challenges and successes of pitching KeepCup
  • Transitioning from a product business to sustainability advocacy.
  • The importance of maintaining authenticity and sincerity in branding.
  • The importance of value alignment in business decisions and brand loyalty.

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Group Coaching is now open! You can apply at mydailybusiness.com/groupcoaching

Connect and get in touch with My Daily Business

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners, starting at the end of November 2024. You can join anytime at www.mydailybusiness.com/AIchat

Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page.

Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

  continue reading

459 epizódok

Artwork
iconMegosztás
 
Manage episode 434309698 series 2881725
A tartalmat a My Daily Business and Fiona Killackey biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a My Daily Business and Fiona Killackey vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.

In this episode, Fiona chats with Abigail Forsyth, co-founder of KeepCup, about the journey from running cafes to creating an iconic sustainable brand. They also discuss aligning business practices with personal and brand values. Tune in!

You'll Learn How To:

  • Challenges in creating and marketing a new product in the pre-social media era.
  • The role of sustainability and education in KeepCup’s growth.
  • The impact of major events like the "War on Waste"
  • The importance of trade shows
  • Advice on dealing with setbacks and scaling a business.
  • The significance of aligning internal values with external messaging.
  • The evolution of consumer behaviour and the rise of customisation.
  • The initial challenges and successes of pitching KeepCup
  • Transitioning from a product business to sustainability advocacy.
  • The importance of maintaining authenticity and sincerity in branding.
  • The importance of value alignment in business decisions and brand loyalty.

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Group Coaching is now open! You can apply at mydailybusiness.com/groupcoaching

Connect and get in touch with My Daily Business

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners, starting at the end of November 2024. You can join anytime at www.mydailybusiness.com/AIchat

Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page.

Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

  continue reading

459 epizódok

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