Lépjen offline állapotba az Player FM alkalmazással!
Bango Shows How Marketers Can Survive The App-ocalypse And Bring Zombie Users Back To Life
Manage episode 332166705 series 2909158
Apple restricts identifiers, Google continues to phase out third-party cookies, and everyday marketers awaken to new challenges as they seek to address users that offer value for money. Some are calling it the end for audience targeting. Bango, a company whose technology and platform enables online payments for merchants and app developers, calls it the App-ocalypse! How can marketers survive in a world where app targeting is falling to ruins? In episode #469, our host Peggy Anne Salz talks with Bango CMO Anil Malhotra and Brett Orlanski, SVP of Product & Sales. They discuss how using purchase behavior data allows marketers to target audiences most likely to pay or make an in-app purchase. They also share clever ways marketers can reach and revive Zombie users who are no longer active and navigate the continued chaos ahead.
Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
546 epizódok
Manage episode 332166705 series 2909158
Apple restricts identifiers, Google continues to phase out third-party cookies, and everyday marketers awaken to new challenges as they seek to address users that offer value for money. Some are calling it the end for audience targeting. Bango, a company whose technology and platform enables online payments for merchants and app developers, calls it the App-ocalypse! How can marketers survive in a world where app targeting is falling to ruins? In episode #469, our host Peggy Anne Salz talks with Bango CMO Anil Malhotra and Brett Orlanski, SVP of Product & Sales. They discuss how using purchase behavior data allows marketers to target audiences most likely to pay or make an in-app purchase. They also share clever ways marketers can reach and revive Zombie users who are no longer active and navigate the continued chaos ahead.
Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
546 epizódok
Minden epizód
×Üdvözlünk a Player FM-nél!
A Player FM lejátszó az internetet böngészi a kiváló minőségű podcastok után, hogy ön élvezhesse azokat. Ez a legjobb podcast-alkalmazás, Androidon, iPhone-on és a weben is működik. Jelentkezzen be az feliratkozások szinkronizálásához az eszközök között.