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How is consumers' perception of value changing in 2024?
Manage episode 389049238 series 2519658
A tartalmat a Mintel Little Conversation biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Mintel Little Conversation vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
Host Andrew Davidson is joined by consumer research experts Diana Kelter (Mintel) and Pamela Marsh (Omnicom) to discuss the consumer trends that will drive behaviour in 2024. As consumers have increasingly diverse ideas of what 'quality' means, how can brands engage with consumers as they are becoming more realistic and self-serving in their search for value? Listen now to find out more about Mintel's 2024 Global Consumer Trend, 'More than Money'.
Download Mintel's 2024 Global Consumer Trends for FREE and browse the Mintel Store for reports.
Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.
Host:
Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.
Guests:
Diana Kelter, Associate Director, Mintel Trends, North America.
Pamela Marsh, Ph.D., Managing Director, Primary Research, Omnicom Media Group.
141 epizódok
Megosztás
Manage episode 389049238 series 2519658
A tartalmat a Mintel Little Conversation biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Mintel Little Conversation vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
Host Andrew Davidson is joined by consumer research experts Diana Kelter (Mintel) and Pamela Marsh (Omnicom) to discuss the consumer trends that will drive behaviour in 2024. As consumers have increasingly diverse ideas of what 'quality' means, how can brands engage with consumers as they are becoming more realistic and self-serving in their search for value? Listen now to find out more about Mintel's 2024 Global Consumer Trend, 'More than Money'.
Download Mintel's 2024 Global Consumer Trends for FREE and browse the Mintel Store for reports.
Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.
Host:
Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.
Guests:
Diana Kelter, Associate Director, Mintel Trends, North America.
Pamela Marsh, Ph.D., Managing Director, Primary Research, Omnicom Media Group.
141 epizódok
Minden epizód
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Hasonló a(z) Mintel Little Conversation sorozathoz
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
This famously is the year of elections. So the Stephanomics feed has been taken over by our bonus series, Voternomics. It’s a weekly look at the way geopolitics - and elections - are upending the longstanding assumptions of policymakers and business people around the world. Hosted by Stephanie Flanders, head of Bloomberg Economics and former BBC economics editor, former government advisor Allegra Stratton and Opinion columnist and author Adrian Wooldridge.
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
Evan Davis hosts the business conversation show with insights from the people at the top.
…
continue reading
A handpicked article read aloud from the latest issue of The Economist. Published weekdays from Monday to Thursday. If you’re already a subscriber to The Economist, you’ll have full access to all our shows as part of your subscription. For more information about Economist Podcasts+, including how to get access, please visit our FAQs page here https://myaccount.economist.com/s/article/What-is-Economist-Podcasts. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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continue reading
Player FM - Podcast alkalmazás
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