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8 Keys To Cracking The Modern Corporate Narrative
Manage episode 410439425 series 2987639
Lindsey Groepper, President of BLASTmedia, delves into corporate PR for B2B companies. Unlike previous generations, millennials, who make up a major B2B buying force, crave connection and purpose when it comes to choosing a vendor, a partner, or a place of work. They want to do business with companies whose values resonate with their own, leaving companies wondering how to build a story that truly connects. Today, Lindsay discusses cracking the modern corporate narrative.
Connect With:
- Lindsey Groepper: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1953 epizódok
8 Keys To Cracking The Modern Corporate Narrative
MarTech Podcast ™ // Marketing + Technology = Business Growth
Manage episode 410439425 series 2987639
Lindsey Groepper, President of BLASTmedia, delves into corporate PR for B2B companies. Unlike previous generations, millennials, who make up a major B2B buying force, crave connection and purpose when it comes to choosing a vendor, a partner, or a place of work. They want to do business with companies whose values resonate with their own, leaving companies wondering how to build a story that truly connects. Today, Lindsay discusses cracking the modern corporate narrative.
Connect With:
- Lindsey Groepper: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1953 epizódok
Minden epizód
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