Ep. #108 - When Marketing Fails: The Crystal Pepsi Saga

Marketing Mantra

This episode is a part of our "When Marketing Fails" segment where we deep dive into the captivating world of marketing disasters and uncover the valuable lessons they have to offer. In this episode, we take a closer look at the saga of Crystal Pepsi, a product that seemed destined for greatness but ultimately ended up as a cautionary tale. Join us as we uncover why this clear cola experiment by Pepsi ended in failure.

From the backdrop of the intense cola wars between Coca Cola and Pepsi to the elaborate marketing campaign that created immense hype, discover the reasons behind Crystal Pepsi's downfall.

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