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From Brand to Growth Engine: The 9-Month Build Behind Lead Better HQ
Manage episode 505519182 series 1924219
After nearly two decades as an entrepreneur and a decade leading Brand Better, Nicole Harlow returns to the mic to share the real story behind the last nine months—why she evolved from “just branding” to launching Lead Better HQ, a HIPAA-compliant marketing + automation platform for functional medicine clinics. This candid episode covers the lessons from conference circuits, the hidden cost of disconnected tools, the power of recurring revenue, and why Human + AI is the future of patient acquisition. Nicole opens the curtain on building the platform, assembling a team, and choosing to stay devoted to the functional/alternative health niche she lives and breathes—even on weekends.
Episode Highlights
- Why branding alone wasn’t solving the core problem: predictable patient flow
- Simplicity > complexity: applying “light & water” thinking to business systems
- Behind the scenes of four conferences (and what was actually worth it)
- Moving from feast-or-famine projects to a recurring-revenue model
- Building Lead Better HQ: HIPAA-aligned CRM, automations, Voice/DM AI, and real human strategy
- The “try before you buy” philosophy and designing high-touch implementations
- Staying niche: why functional medicine remains home
- Leadership, introversion, and creating a business you actually enjoy running
Who It’s For
Functional and integrative medicine practitioners—solo or multi-provider—who want consistent patient flow, fewer manual tasks, and a modern, human + AI marketing system.
Get Started
Ready to see how Lead Better HQ can help you never miss another patient and streamline your growth? Book a free Growth Strategy Session at LeadBetterHQ.com.
Keywords
functional medicine marketing, AI front desk, HIPAA-compliant CRM, patient acquisition, marketing automation, Voice AI, medical practice growth, Lead Better HQ, Brand Better, Nicole Harlow
Welcome to Brand Better® and Lead Better HQ
We are an award-winning branding, marketing & podcast production agency for wellness brands, health-based businesses, health clinics and clinician entrepreneurs
Join our mailing list here.
Follow on Instagram @brandbetterco.
guides & programs
take brandpop® type quiz (free)
brandpop® guide to instagram ($27)
profitable wellness podcast ($397)
masterclasses & podcast
6- figure podcasting for wellness biz
confidence to be the "face" of your biz
work with us
84 epizódok
Manage episode 505519182 series 1924219
After nearly two decades as an entrepreneur and a decade leading Brand Better, Nicole Harlow returns to the mic to share the real story behind the last nine months—why she evolved from “just branding” to launching Lead Better HQ, a HIPAA-compliant marketing + automation platform for functional medicine clinics. This candid episode covers the lessons from conference circuits, the hidden cost of disconnected tools, the power of recurring revenue, and why Human + AI is the future of patient acquisition. Nicole opens the curtain on building the platform, assembling a team, and choosing to stay devoted to the functional/alternative health niche she lives and breathes—even on weekends.
Episode Highlights
- Why branding alone wasn’t solving the core problem: predictable patient flow
- Simplicity > complexity: applying “light & water” thinking to business systems
- Behind the scenes of four conferences (and what was actually worth it)
- Moving from feast-or-famine projects to a recurring-revenue model
- Building Lead Better HQ: HIPAA-aligned CRM, automations, Voice/DM AI, and real human strategy
- The “try before you buy” philosophy and designing high-touch implementations
- Staying niche: why functional medicine remains home
- Leadership, introversion, and creating a business you actually enjoy running
Who It’s For
Functional and integrative medicine practitioners—solo or multi-provider—who want consistent patient flow, fewer manual tasks, and a modern, human + AI marketing system.
Get Started
Ready to see how Lead Better HQ can help you never miss another patient and streamline your growth? Book a free Growth Strategy Session at LeadBetterHQ.com.
Keywords
functional medicine marketing, AI front desk, HIPAA-compliant CRM, patient acquisition, marketing automation, Voice AI, medical practice growth, Lead Better HQ, Brand Better, Nicole Harlow
Welcome to Brand Better® and Lead Better HQ
We are an award-winning branding, marketing & podcast production agency for wellness brands, health-based businesses, health clinics and clinician entrepreneurs
Join our mailing list here.
Follow on Instagram @brandbetterco.
guides & programs
take brandpop® type quiz (free)
brandpop® guide to instagram ($27)
profitable wellness podcast ($397)
masterclasses & podcast
6- figure podcasting for wellness biz
confidence to be the "face" of your biz
work with us
84 epizódok
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