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The podcast for yoga teachers centered around important conversations for yoga teachers to discuss, reflect, and implement. From class planning to business strategy, these conversations help yoga teachers build the business that will help keep them teaching long-term and with a sustainable income.
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Welcome to the All Mats Taken Podcast where we explore strategies to help yoga teachers not only build profitable businesses but also deepen their practice, empowering them to create their dream lifestyles, make a greater impact in the world and have fun doing it! Hi! I'm Adrianne Jerrett, your hostess and new business bestie. I'm the founder of Jerrett Digital, a brand + website design and marketing strategy company for businesses that do-good, the All Mats Taken Yoga Business summit host, ...
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The Yogipreneur: Business and Marketing for Yoga Teachers

The Yogipreneur: Business and Marketing for Yoga Teachers

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Welcome to the Yogipreneur Podcast, brought to you by Digital Yoga Academy - the leader in business and marketing education for yoga teachers worldwide. The Yogipreneur is for entrepreneurial yoga teachers who want to stop the hustle and overwhelm and instead create more income, freedom and success. In each episode, you'll learn business and marketing strategies to grow your community in a way that makes it easy for you to take action today. Hosted by Kelly McHugh, the founder of Digital Yog ...
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In today’s episode, you’ll learn about pelvic positioning and how to cue to it in different yoga poses along with how to teach Downward Dog, Plank and Low Plank in a way that helps your students integrate other muscles into the pose so they are in better alignment. Listen until the end for a special opportunity for eligible yoga teachers.…
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In this episode, let's jump back into those basic terms from Episode 29 and talk through the types of injuries that are specific to each of those terms. To jog your memory, we'll cover muscles, tendons, ligaments, fascia & connective tissue, a brief recap of proprioception (because there's an entire episode dedicated to it), and finally interocepti…
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On today’s episode, we have the inspirational Claudia Spahr founder and CEO of HolyMama. She is a Business Mentor, Bestselling Author, and Best Business Woman Award Winner. In 2013 Claudia birthed a unique concept of retreats for mothers and children via HolyMama. Since then she has hosted 78 retreats herself and impacted thousands of women and chi…
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In today’s episode, I cover how to teach Crow pose, the anatomy behind it and how to create a sequence with Crow as the peak pose. You’ll also catch a mindset lesson about re-framing negative thoughts that will help empower you and boost your confidence. Stay tuned until the end so you don’t miss a special Summer offer!…
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In today’s show, learn about the rotator cuff muscle group and how to apply it to your teaching. You’ll also learn how to build a sequence that focuses on shoulder opening (external rotation) and what benefits you can share with your students about this movement. In this episode, I also share some new and exciting details of my new Certification Pr…
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The short answer is yes! Now let's talk about how. Proprioception often referred to as your body's sixth sense. It's your innate ability to perceive the position, movement, and action of your body parts in space, without having to look at them. This complex sensory feedback system involves receptors located in the muscles, tendons, and joints that …
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Anatomy can feel overwhelming at times. I mean, it might seem like there's so much information to learn. Honestly, there is so much new information about the human body that we're learning every single day. But I love teaching anatomy and have taught anatomy in numerous yoga teacher trainings. In this episode we'll cover the following terms: Anatom…
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On today’s episode, we have the wonderful Rachel Scott teacher trainer and yoga education expert. She combines thousands of hours of teacher training experience with her academic expertise with a Master of Science in Online Education to help yoga teachers and studios create transformational educational experiences. Rachel supports students, teacher…
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On today’s show, you’ll meet Monica Bright, an experienced yoga teacher and teacher trainer who shares her philosophy and teaching method. Monica and I connected recently and I was so impressed with her background that I invited her on the show. We cover a number of teaching topics from cueing to sequencing, anatomy to mindset. Monica talks about h…
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I believe with my whole heart that it's not enough to only create sequences and themes for classes. You should know & have a basic understanding of how the poses and transitions are affecting the students' bodies. And I think you're doing a disservice to your students if you don't study anatomy. If an injured student shows up to class and you have …
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In today’s episode, you’ll meet the authors of an amazing new book on sound healing, Jessica Cross and Julie Afsahi. Julie and Jessica wrote Seasons of Sound to share the benefits of using sound as part of a yoga practice. As yoga teachers, they incorporate sound via instruments into their classes as well as offer trainings so teachers can learn ho…
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Instead of being a place for mental peace in personal growth, yoga becomes another source of societal pressure. One way the hypersexualization of yoga harms students is via their mental and emotional wellbeing. The pressure to match idealized images can lead to anxiety, stress, and even eating disorders, and this is especially worrying. Students tu…
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Figuring out your niche as a yoga teacher when you have multiple interests and want to help everyone can be tricky. In today's episode we explore why, especially if you're struggling to decide, you should choose a niche, the benefits of having a niche to help you grow your business and a strategy to help you choose. I will also share my struggles w…
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Here we are at a milestone for my podcast! If this is your first episode or you’ve been listening for years, thank you so much for taking the time to catch this special episode! In it, I share mindset tips and some of the best frameworks I’ve developed over the years to help you be an empowered, confident yoga teacher. AND, at the end, I share a sp…
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All levels yoga classes do not benefit the student! There, I said it! I've struggled with the way that yoga has been commodified here in the west, we've changed the practice into this fitness routine. It's a "Get in, get on your mat, work hard, sweat it out, get out and shuffle in the next class" environment. And it's madness. In this episode, I'll…
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On today’s show, hear my conversation with voice coach, Tracy Goodwin. I’m familiar with Tracy because of her work with one of my business mentors and as soon as I heard her speak, I knew I wanted to have her on the show. Her work with people to help them find their true voice is so applicable to yoga teaching. For over 30 years, Tracy Goodwin has …
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Do you use social media for work - to share your classes or any other offerings? Have you ever felt like social media blurred the lines between your personal and professional boundaries? Sharing glimpses of your personal life can foster connection and relate-ability with your audience, but it can also lead to a loss of privacy and a sense of consta…
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Jess from Frisch Copy to chat with us today about how to use storytelling in your emails to build trust and connection with your audience. Jess is a copywriter, storyteller, yoga teacher, and nature nerd who believes in the power of connection in all areas of her life. And when it comes to creating that connection to grow both her biz and those of …
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In today’s show, you’ll meet Amber Hagberg, Yoga Teacher, Podcast Host and Entrepreneur. It’s Amber’s second time on the show; the first time she was on the show was in July of 2021- link to that episode is here: https://barebonesyoga.podbean.com/e/139/ In today’s conversation, she shares the many things she’s been up to over the past three years, …
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Meet my dear friend and long time yoga teacher, Elizabeth Huntsman. Elizabeth is an E-RYT 500 hour and the owner of Cape Ann Power Yoga. She teaches classes, trainings and workshops and joins me on the show today. We cover a wide range of topics that touch on getting started, cueing, finding your authentic way of teaching and some of the obstacles …
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In relationships, boundaries are the rules we set for ourselves about what's okay & what's not okay, and how we're treated & how we treat others. Boundaries, help us feel safe and respected. When we have clear boundaries and stick to them, It makes our relationships stronger because we know where we stand and what to expect. When your boundaries ar…
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On today’s episode, hear my interview with Dr. Trish Corley. She is a US licensed Physical Therapist and an internationally recognized Yoga & Anatomy Teacher. Her mission is to improve health through the practices of yoga. She currently lives in Lisbon, Portugal and works with students and yoga teachers remotely as well as teaching in person. Since…
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In recent years, the intersection of yoga, social media, and body positivity has emerged. As a dynamic and transformative space within the digital landscape. Yoga being an ancient practice rooted in mindfulness self-awareness and self-acceptance offers a holistic approach to physical, mental, and emotional wellbeing. However, in this age of social …
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Every few years there seems to be a fad of people arguing email marketing is dead! But is there any truth to this? In this episode we look at the stats and compare email marketing to social media marketing. Learn which is more effective for growing your yoga community online. Links Mentioned: Showit Website Design & Templates: https://jerrettdigita…
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Today, I have a special episode in store for you with the amazing Rina Jakubowicz. She's the founder of Rina Yoga and Super Yogis, is a master teacher who has been teaching yoga, teacher trainings, leading international retreats and life/business coaching in English and Spanish for over 23 years. In this interview we discuss: practical tips on how …
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If you've ever wondered what goes into running an online summit and whether it is right for you in your yoga business, this is the episode for you! At the time of recording I've just finished organizing hosting the second All Mats Taken Yoga Business Summit. We'll explore what a summit is, how they work from a marketing perspective, the pros and co…
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Welcome to the All Mats Taken Podcast where we explore strategies to help yoga teachers not only build profitable businesses but also deepen their practice, empowering them to create their dream lifestyles, make a greater impact in the world and have fun dong it! Hi, I'm Adrianne - your hostess and business bestie! I'm the founder of Jerrett Digita…
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Amanda Joy Foley is a Communications Strategy & Messaging Consultant who has merged 20+ years of PR expertise with the wisdom of Human Design & The Gene Keys. Amanda works with entrepreneurs who want to do things differently and connect back into the heart-based 'why' behind their work. Unlocking our personal messaging and energetic PR strategy all…
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Social media has become an influential platform for yoga teachers. Shaping not only how you share your practice, but also how you perceive yourself within the yoga community. One significant impact is the pressure to conform to certain aesthetic standards and trends prevalent on platforms like Instagram and TikTok. Cultural appropriation in the rea…
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In today’s episode, you’re going to meet Nicolette Richer. Dr. Nicolette Richer, DScoSci, is a yoga instructor, Lululemon ambassador, founder and CEO of The Green Moustache Organic Cafés, Richer Health, Richer at Work, Sea to Sky Thrivers Society, a Chronic Disease Reversal Specialist, serial entrepreneur, author, professional speaker, endurance at…
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When my daughter, Olivia, was born, I was an elementary school teacher and I decided to put my career on pause and stay at home with her. We spent at least 2 years of her life together all the time… and we both loved it! I decided to go back to work but in a different capacity as an Educational Consultant (where I could decide how much or how littl…
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I’m thrilled to introduce you on this episode to Elizabeth Ralph. Elizabeth, The Spiritual Investor, is a high-level wealth strategist with 20+ years of industry experience as a former financial executive and energy trader. Elizabeth marries accessible investing education with the nuances of energy and intuition to create confident, aligned investo…
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Somatic yoga is a mindful and reflective practice that emphasizes internal sensations, movement exploration, and self-awareness. Rooted in the principles of somatics, a field that explores the lived experience of the body, Somatic yoga teaches and encourages practitioners to become more attuned to their bodily sensations, movement patterns, and emo…
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On today’s episode, meet Joanna Sapir. Joanna Sapir is a business strategist for holistic practitioners, particularly those that integrate multiple modalities. Joanna's special ability is in helping practitioners set up repeatable systems and processes in their businesses to serve their clients more powerfully, enroll committed long-term clients, a…
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Let's just go back in time for a little bit. Remember when you were practicing all the time, just loving being a student? And then you started teaching, adding classes to your schedule, and taking more continuing education. Did your personal practice kind of fall by the wayside? This episode explores strategies and tips for reigniting that spark an…
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Let's unpack passive income offerings. First, it really does take active effort and ongoing maintenance. So I don't really resonate or agree with the part of the definition, which states that earnings are generated with minimal active effort or ongoing maintenance. But the second part of the definition is this: You can create income while you sleep…
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In today’s episode, meet Jennifer Ragazzo. Jennifer is a Functional Wellness Coach with certifications and training in Integrative Nutrition, Applied Functional Medicine, and Naturopathy, with a passion for guiding women through midlife transitions. Specializing in holistic wellness, Jennifer empowers her clients in her Vibrant Rise Functional Well…
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One of the reasons why I love producing this podcast for you is that we get to explore topics that will empower you to overcome obstacles. And unlock your full potential. In today's episode, we'll delve into the phenomenon of imposter syndrome and its impact on achieving your goals. It can be a formidable barrier to realizing your dreams. And as yo…
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Find out how you can fix your cueing problems and feel more confident when you teach. In today’s episode, I share a short term fix that’ll help you share clearer cues right away. I then share a really powerful step you can take (if you’re ready) so you can feel confident AND understand the anatomy behind the cues you’re sharing.…
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Online courses and offerings are all the rage these days. I mean, they are the best way to reach tons of new people. Although it may seem overwhelming and a lot of work you can easily get started. Creating an online course can be a valuable tool for you for several reasons, including expanding your reach, accessible learning, and cultivating a more…
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About to launch an online yoga course? Already launched without any success? Listen to this episode which covers common launch mistakes to avoid when launching an online yoga course! ABOUT DIGITAL YOGA ACADEMY Digital Yoga Academy is an Online Yoga Business School, teaching yoga teachers essential business and marketing skills. Powerful business sk…
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Do you think the way you are right now is set in stone and this is the way you’ll be for the rest of your life? This might mean that if you’re shy or you get nervous when you teach your yoga classes, you might think that’s just the way you are and there’s no changing it. This is called a fixed mindset and it’s one of the things that can trip up a y…
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Branding separates you from other teachers, in a good way and clearly explains the type of yoga teacher you are. It also offers students a peek into your teaching methodology. So let's talk about branding and how important it is to differentiate yourself in the sea of yoga teachers that are teaching today. Realizing the differences between yourself…
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I remember when I first started sending newsletters out. Initially, my strategy for sending them was to connect with students and keep them updated on my teaching schedule and any additional offerings I had available, whether that was workshops, special classes, retreats, etc. This was great because I didn't have to rely on seeing students in perso…
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Did you ever take a yoga class and the teacher just had iT all together? You loved the class, you admired how she taught, she seemed so confident, knowledgable and inspiring? This is someone who has the IT Factor.. that amazing blend of confidence, skill and authenticity that inspires others and builds connection. YOU have this too! It’s just that …
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Today’s episode is an opportunity to meet Lisa Marie Rankin, author, teacher and Ayurvedic wellness coach. Lisa’s book, The Goddess Solution, helps you discover a more powerful and fulfilling life by learning from ancient goddess wisdom and applying it to yoga teaching and every day life. Lisa’s work as a teacher and coach is unique and empowering …
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Let’s talk about the value of having an email list, bc if you don’t do anything else, you MUST cultivate and build your email list. One of the most important pieces of the puzzle in your business. I don’t want to assume where you are in the process of having or building an email list so let’s begin with the basics… An email list is a collection of …
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