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The podcast for yoga teachers centered around important conversations for yoga teachers to discuss, reflect, and implement. From class planning to business strategy, these conversations help yoga teachers build the business that will help keep them teaching long-term and with a sustainable income.
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Welcome to the All Mats Taken Podcast where we explore strategies to help yoga teachers not only build profitable businesses but also deepen their practice, empowering them to create their dream lifestyles, make a greater impact in the world and have fun doing it! Hi! I'm Adrianne Jerrett, your hostess and new business bestie. I'm the founder of Jerrett Digital, a brand + website design and marketing strategy company for businesses that do-good, the All Mats Taken Yoga Business summit host, ...
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The Yogipreneur: Business and Marketing for Yoga Teachers

The Yogipreneur: Business and Marketing for Yoga Teachers

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Welcome to the Yogipreneur Podcast, brought to you by Digital Yoga Academy - the leader in business and marketing education for yoga teachers worldwide. The Yogipreneur is for entrepreneurial yoga teachers who want to stop the hustle and overwhelm and instead create more income, freedom and success. In each episode, you'll learn business and marketing strategies to grow your community in a way that makes it easy for you to take action today. Hosted by Kelly McHugh, the founder of Digital Yog ...
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In this episode I welcome my co-host for the 2025 All Mats Taken Yoga Business Summit, Colynn Cespedes. In today's pre-summit chat we'll be exploring how your nervous system regulation impacts your business and what you can do to set yourself up for success. We'll also talk about the summit which is coming up this week! During the summit Colynn wil…
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There’s no denying that when you’re teaching yoga, the better you understand anatomy, the more confident you’ll feel. In this episode, you’ll meet Ann Swanson, author and yoga teacher with a wealth of experience in anatomy, yoga, yoga therapy and training teachers. She's the author of Science of Yoga which has sold over half a million copies worldw…
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Click HERE to send me a text & let me know your thoughts on this episode! Support the show YouTube: Yoga with Monica Bright Freebie: Yoga Sequencing for Different Injuries Let's connect: Check out my website: Enhanced Body Connect with me on Instagram Wanna work together? Book a Discovery Call Practice yoga in my online studio The Alliance (7-day f…
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ABOUT DIGITAL YOGA ACADEMY Digital Yoga Academy is an Online Yoga Business School, teaching yoga teachers essential business and marketing skills. Powerful business skills that you're not taught in yoga teacher training! You’ll get all the support you need to turn your passion and expertise as a yoga teacher into a successful yoga business. Join ov…
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Have you ever wondered why backbends can be hard for your students to master? It has to do with the actual movement of spinal extension and that we often don’t move in that direction during the day. In this episode, you’ll learn more about the anatomy of backbends, how to teach them and clear cues to use. This will help you feel more confident as y…
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Yoga teachers don’t often get a chance to have live conversations and that’s one of the reasons I love having fellow yoga teachers on my podcast. In this episode, you’ll meet Jeremy Devens, yoga teacher, teacher trainer and podcast host, producing the Yoga Teacher Training Podcast. Jeremy has a special skill for building community, especially onlin…
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In this episode, Amanda Paz shares how AI has revolutionized her business operations and creativity. We discuss the importance of AI tools in managing the administrative and creative aspects of a yoga business, such as content creation, marketing, and class planning. We also delve into practical ways AI can be harnessed to improve efficiency and pr…
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Injury prevention in yoga is often oversimplified into absolutes. It's either "yoga heals everything" or "if you get hurt, you did it wrong." But the truth is far more nuanced. While we can and must take steps to minimize risks, true injury prevention has inherent limitations because movement is never fully predictable. Students come to class with …
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Have you ever wondered how you can build up a thriving one on one private yoga session business? Imagine helping people transform their health in ways that are most meaningful to them and being a part of that process by teaching yoga, meditation and any other modality you feel is a good match for their vision. This is all possible when you create a…
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In the last two episodes, we've discussed keeping students safe in our classes by being more mindful of the alignment cues we use. However, what is correct alignment, and is it safe for all students?” Those questions were the inspiration for these episodes on how we teach alignment & what we teach students to believe about their personal alignment.…
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Yes, you can show up online without becoming a yoga influencer or selling your soul. Let’s be real—most of the marketing advice out there wasn’t made for yoga teachers. It was made by business bros who’ve never whimpered through a toe squat in Vajrasana. If you’ve ever opened Instagram to “do your marketing” and suddenly found yourself deep-cleanin…
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Have you ever had a physical reaction to an emotion you feel? What about as a yoga teacher.. have you ever asked your students to “notice how you feel?” Noticing how we feel and managing our emotions and the reactions to them in our physical body is part of the study of somatics. This is part of what you’ll learn about when you listen to my convers…
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We discussed safety in the last episode because I believe we all come from that standpoint. Thinking safety begs the question, “Is our understanding of 'correct alignment' safe for all students?” That took me down a deep rabbit hole and was an inspiration for these episodes on what we teach students about alignment. Ask yourself if, since your init…
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ABOUT DIGITAL YOGA ACADEMY Digital Yoga Academy is an Online Yoga Business School, teaching yoga teachers essential business and marketing skills. Powerful business skills that you're not taught in yoga teacher training! You’ll get all the support you need to turn your passion and expertise as a yoga teacher into a successful yoga business. Join ov…
  continue reading
 
ABOUT DIGITAL YOGA ACADEMY Digital Yoga Academy is an Online Yoga Business School, teaching yoga teachers essential business and marketing skills. Powerful business skills that you're not taught in yoga teacher training! You’ll get all the support you need to turn your passion and expertise as a yoga teacher into a successful yoga business. Join ov…
  continue reading
 
When you hear the phrase “you are whole and complete” what comes up for you? Well, if you’re like author Billy Wynne, you ponder how to help people understand the essence of what this really means AND live like this. Billy is the author of “The Empty Path: Finding Fulfillment through the Radical Art of Lessening,” and we talk about the profound and…
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Traditionally, alignment was taught as a set of fixed, universal principles—certain cues, angles, and posture requirements that were considered "correct" for all bodies. However, modern discussions, influenced by movement science, biomechanics, and inclusivity, now emphasize functional movement, individual variation, and nervous system safety over …
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In today’s episode, you’re going to meet an amazing guest, Reema Datta, who’ll be sharing about her life, her yoga teaching and all about her new book. Here is more about Reema: Reema Datta is the author of The Yogi’s Way: Transform Your Mind, Health, and Reality. Datta first learned yoga and Ayurveda from her mother and grandmothers as well as her…
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In this episode, we dive into the joyful world of Ayurveda with Lucy, an Āyurvedic practitioner who shares how this ancient science can bring balance, connection, and deeper insight into a modern yoga practice and life. We explore how to make Ayurveda feel approachable, aligned, and even a little bit fun. About Lucy: Lucy is an Āyurvedic practition…
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Understanding anatomy is super important as a movement teacher. You may have noticed that I weave this sentiment in many of my episodes. I've received a few questions from teachers who listen to the podcast about their challenges with teaching anatomy in their classes, and I thought I’d answer their questions in this episode because I wonder if you…
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You need to speak to the problem your audience is trying to solve at the exact moment they’re searching for a solution and in a way that makes them say... “How are they inside my head?”😳 That’s the difference between content that gets ignored… and messaging that converts. If you’re ready to fix this, I’ve created something powerful for you: ‼️Fix Y…
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What you’re calling a “marketing strategy”… No funnel. No repurposing system. No clear buyer journey. Just… “vibes” and Canva. And that’s not on you. That’s what the online space taught you to do. 👀 But if you’re here to actually make consistent sales from your online offerings, grow your yoga community, and stop relying on just one platform to run…
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Have you ever thought of how you can start to use Artificial Intelligence as a way to make your life easier as a yoga teacher? There are actually lots of ways and in this episode, you’re gong to find out how. My guest is Adrianne Jerrett, founder of All Mats Taken, and she bridges the worlds of yoga teaching and business technology. With a backgrou…
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One of the biggest concerns you might have as a yoga teacher is whether or not you’re stepping outside of your scope of practice. We are not doctors & we cannot diagnose an injury, however, we can AND SHOULD learn about them because we are teaching movement to people who probably are currently injured, have a past injury, or might injure themselves…
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How many of the cues that you share do you truly understand the reason for the cue? Many teachers feel like they repeat cues but they don’t really KNOW them. In this episode, you’ll discover a template you can use to evaluate the cues you share and see how much you really know about each one! Remember, when you teach from what you know, your confid…
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I wholeheartedly believe every yoga teacher must have a working knowledge of anatomy, it is the responsible thing to do because you're teaching movement and working with bodies. Your students trust you, therefore you should be well-educated. It doesn’t matter if you teach vinyasa, or yin; meditation or pranayama… understanding why a student might b…
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In this episode, I sit down with Nyk Danu to explore her inspiring journey from a professional hairstylist and hair color educator to a successful yoga teacher and business mentor for other yoga teachers. Nyk shares the pivotal moments that led her to embrace yoga, the challenges she faced, and the strategies she developed to not only sustain but t…
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“Live launches are dead.” “People aren’t showing up anymore.” “Sales aren’t what they used to be.” 🙄 The reality is that some online course creators and coaches are feeling frustrated. Their show-up rates are dropping, engagement feels like a battle, and they’re struggling to generate excitement around their offers. And so they start spreading the …
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Ready to assist your students in yoga class but not sure where to start? Or maybe you’ve been experimenting with assisting your students and you feel uncomfortable and you’re not sure you’re doing it in a way that’s helpful for your students. In either case, this episode is for you! Here you’ll discover some fundamental concepts for assisting your …
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Your shoulder is one of the most mobile—and vulnerable—joints in your body, and the rotator cuff muscles play a crucial role in its stability. When a student is dealing with a rotator cuff injury, it can be challenging to know how to sequence a class that supports their healing while still offering a meaningful practice. If you desire to understand…
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Cueing is a hot topic at the moment, but today's guest, Lena Kalchenko, has been talking about this for a long time now. She focused on simplicity and connection in cueing over precise alignment, and she has good reason for doing so. At the core of Lena's philosophy is an internalized experience and self-discovery We cover: Why removing complexity …
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Do you think you’re too old to teach yoga? Do you ever worry that your classes won’t be as popular as a younger teacher? If you’re 45 years old or old and you’ve ever had that thought, you’re not alone. I hear this from teachers quite a bit and at the same time, I’m seeing more and more yoga teachers over the age of 45 than ever before. In this epi…
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I’m a couple of weeks back from hosting another yoga international yoga retreat. While I was away, I had a few yoga teachers ask me about how to start hosting retreats. I’ve also coached teachers on planning and organizing their own retreats, as they were interested in diversifying their offerings to include retreats. So today we’re diving into a t…
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For this episode, I asked Chat GPT for popular questions that it gets asked about teaching yoga. The questions that were returned are similar to my experience of talking to yoga teachers and the list of 10 questions makes for our conversation today. We’ll go through each question and you can see if the question is one you have too along with my app…
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You want to create a safe and inclusive space for everyone who walks into your classes. But when a student is dealing with an injury, it can feel overwhelming to know how to support them. Do you resort to telling them, “Do what feels right for you”? This is a valid suggestion to offer, but have you ever yearned to actually help them or address thei…
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When yoga teachers tell me they want to feel “confident” and then they share the things that aren’t working for them, the things that are getting in the way of feeling “confident,” what it often relates to is giving their power away. What this often looks like is deferring to other teachers’ opinions and methods, even when it doesn’t work well for …
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In this guided meditation, I want to take you on a journey… a different journey than the guided meditation in Episode 56, in which I guided you through an awareness of your body and breath. In this meditation, I’m going to take you on a visual experience and also help you to calm and regulate your nervous system. Guided meditation, also called Yoga…
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In this episode with yoga teacher and business coach, Gwen Ferreira, we explore how to make 5k per month as a yoga teacher. Grab your notebook because Gwen lays out the three-step framework you need to structure your offers to hit 5k. We also cover: What works and what doesn't work these days as niches in the yoga industry The mindset you need to c…
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Ever considering teaching in a different city or even a different country? In this episode, you’ll meet yoga teacher and studio owner, Andrew Singer. Andrew is the founder of Flying Tree Yoga in Medellin, Colombia and while he was born and raised in the UK, in 2014, he decided to dedicate himself to teaching yoga in Latin America. He is an E-RYT 50…
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You either love Half Pigeon pose or you hate it!! Which is it for you or your students? It can be a powerful hip opener, but it’s also a pose that begs respect for the body’s limits. Understanding the pose on a deeper level (more than anatomy and general alignment) and adding in the biomechanics of the pose, helps us practice and teach it in a way …
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Ever get confused over what to eat and what makes up a healthy diet? With so much information out there, it’s easy to get confused. In today’s episode, get out of that state of confusion and start to get informed about the key steps you can take, starting now, to improving your nutrition. Healthy eating is not only part of feeling good now, it’s al…
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Have you ever considered teaching chair yoga? It’s a versatile and accessible style of yoga that opens the doors of the yoga practice to students of all ages, abilities, and levels of mobility. If you’re thinking of offering chair yoga classes, remember it’s not only an opportunity to diversify your offerings but also a chance to serve a wider comm…
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In this episode I share with you my journey of getting my new in-person yin yoga class up and running. I'll cover: How I found a place to teach My booking system set-up Initial marketing strategies How my first class went Plans for the next steps I hope you find this breakdown valuable! Links: Missing connection on your teaching journey? Transform …
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Ever get nervous when you walk into the yoga studio to teach your class? This is a pretty common feeling and one that can be pretty uncomfortable. What if you could move past your nervous feelings, even your fear, by better understanding it? This is what you’ll learn when you listen to today’s show, my interview with Linda Ugelow, a speaking confid…
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Meditation is a practice of focusing the mind to regulate your nervous system by reaching for a state of mental clarity, emotional calm, and overall awareness. However, the thought of starting a meditation practice can feel out of reach. Whether you think “I can’t possibly sit still for 15 or more minutes” or “It’s impossible to quiet my mind” you …
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You can create the most amazing yoga business but if no one knows about it there is really no point. One of the keys to a profitable yoga business is to have a plan for being visible and be found by those that need the solution that you provide. The reality is, if you’re not visible online, you essentially have no business. But there is one problem…
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I get this question all the time: “When should I change my Signature Sequence?” It usually comes after I’ve had a conversation with a teacher who describes their experience as stressful and one filled with constant re-working of their sequence, hours prepping, only to feel nervous in class. In today’s episode, you’ll discover the easy way to know w…
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Is it winter where you live right now? While the cycle of the seasons is more apparent in certain parts of the world, winter brings its own unique challenges: shorter days, colder temperatures, and a natural tendency for your body & mind to slow down. In Ayurveda, winter is a season dominated by Vata (cold, dry, and light) and Kapha (heavy, slow, a…
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On episode 21 of The All Mats Taken Podcast the fascinating Meera Dhawan shares how Yoga in itself is a theory of psychology. Within ancient yogic texts, we have profound frameworks for what makes us reduce suffering, what the mind is made up of, and practices that help us physically, emotionally, and spiritually. In this episode we’ll explore: The…
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I know that if you're considering creating an online course you may be doubting your ability to actually make money from it. You hear the successes of others but wonder if it's actually possible for you. Or perhaps you know someone who has created and launched an online course and they didn't get the results they wanted and so you start to believe …
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