Which bid strategy should you choose in Google Ads?

Inside Google Ads with Jyll Saskin Gales

In this week's episode of Inside Google Ads, host Jyll Saskin Gales, a seasoned marketing coach with over a decade of Google Ads experience, dives into the intricacies of bidding strategies within Google Ads. Drawing on her wealth of knowledge and expertise, Jyll addresses three burning questions sourced from her active social media community.
The episode kicks off with a query from a TikTok user named Zack, who wonders whether to opt for a Maximize Conversions bid strategy or stick to a fixed cost per click (CPC). Jyll unravels the complexities of manual CPC bidding and advocates for the versatility and efficiency of the Maximize Conversions strategy in most scenarios, given the comprehensive signals it considers.
Moving on to the second question from Anabel, who inquired about using Phrase Match keywords alongside Smart Bidding. Jyll explains the evolving dynamics of phrase match and recommends it, even in conjunction with smart bidding, countering Google's advice to pair Smart Bidding with broad match keywords.
The final question comes from Frostify on TikTok, seeking guidance on whether to use Target ROAS with a low budget. Jyll delves into the advanced nature of target ROAS and provides insights on the prerequisites for its effective use, emphasizing the importance of having a minimum number of daily conversions for optimal AI learning.
Throughout the episode, Jyll provides actionable insights, dispels myths, and offers practical advice based on real-world experiences with Google Ads accounts. Listeners gain a deeper understanding of bidding strategies, keyword match types, and the delicate balance between budget constraints and campaign efficiency.
You can get the transcript of this episode (and future episodes) delivered to your inbox by signing up for free at https://jyll.ca/insidegoogleads
Google Ads for Beginners
If you're interested in getting started with Google Ads, but you're an absolute beginner and completely overwhelmed by all the tutorials and advice out there, I created my newest course, Google Ads for Beginners, just for you. Short, simple and digestible lessons that will teach you the core concepts you need to run effective, profitable Google Ads. Learn more at https://learn.jyll.ca/courses/google-ads-for-beginners
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