Does Performance Max give enough transparency or control?

Inside Google Ads with Jyll Saskin Gales

PMax channel reporting is here! Time to celebrate? In a very candid episode of Inside Google Ads, host Jyll Saskin Gales dives into the latest buzz from Google: the upcoming channel reporting feature for Performance Max campaigns. While the promise of transparency—finally seeing how your PMax spend is distributed across Google's various channels like Search, Display, Maps, and Gmail—might sound exciting, Jyll offers a more nuanced perspective. She explains why this visibility without the ability to directly control channel allocation could lead to more frustration than success. Jyll also discusses recent PMax updates (like the introduction of a full search terms report and the ability to add up to 10,000 negative keywords).and Demand Gen updates (channel reporting and controls), further highlighting the perplexing nature of this PMax news. Join Jyll as she shares her honest opinion on these developments and what they might mean for your Google Ads strategy.
Plus, stay tuned until the end of the episode for a new Insider Challenge!
You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode66
Google Ads Coaching
Want to put Jyll's brain (and 10+ years of expertise) to work on your Google Ads account? Book a Google Ads coaching call! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode66
Catch Jyll's new interview with Scott Redgate on Scott's YouTube channel! https://www.youtube.com/c/ScottRedgate
Read more about this topic on Jyll's Google Ads blog
Performance Max Channel Reporting: Transparency, But No Control: https://learn.jyll.ca/blog/performance-max-channel-reporting-transparency-but-no-control?utm_source=podcast&utm_medium=referral&utm_campaign=episode66
Performance Max Search Terms Report & Negative Keywords - Finally! https://learn.jyll.ca/blog/performance-max-search-terms-report-negative-keywords-finally?utm_source=podcast&utm_medium=referral&utm_campaign=episode66
Google Ads Performance Max: Is it worth it? https://learn.jyll.ca/blog/google-ads-performance-max-is-it-worth-it?utm_source=podcast&utm_medium=referral&utm_campaign=episode66
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