Do I need to set a Target CPA or Target ROAS in Google Ads?

Inside Google Ads with Jyll Saskin Gales

In Episode 50 of Inside Google Ads, Jyll Saskin Gales tackles the age-old question: which Google Ads bid strategy reigns supreme? She dives deep into the maximize vs. target bid strategies (spoiler alert: manual bidding doesn't even get a seat at the table). Jyll explains why maximize conversions is often the best starting point, especially for new campaigns, and cautions against the pitfalls of bid limits. Using real-world examples from her coaching practice, she illustrates how high CPCs can actually lead to lower CPAs and increased conversions. Plus, Jyll breaks down how to set an appropriate budget for your maximize conversion campaigns and clarifies the difference between Target ROAS and Maximize Conversion Value.
Tune in for everything you need to know about Smart Bidding strategies, setting a Target CPA or Target ROAS, and bid limits. Plus, be sure to stay tuned 'til the end of the episode for a new Insider Challenge!
Key Topics:

• Maximize Conversions vs. Target CPA
• Target ROAS vs. Maximize Conversion Value
• How to set a bidding target
• Why bid limits sabotage Smart Bidding
• Setting the right budget for new Smart Bidding campaigns

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