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236: Aligning Marketing and Sales: The Key to Small Business Revenue Growth with Guest Kyle Mealy
Manage episode 440715063 series 3449666
Kendra talks imperfect marketing with Kyle Mealy, a dynamic leader, teacher, and speaker who specializes in unlocking trapped potential in entrepreneurial businesses and their leaders. Kyle is a fractional Chief Revenue Officer for small businesses, helping them align their marketing and sales strategies for maximum growth.
Topics covered in today's conversation include:
- The importance of aligning marketing and sales strategies
- How to define and measure profitable return on investment (ROI) for marketing and sales
- The concept of ROASS (Return on All Sales and Marketing Spend)
- Why marketing should be the "tip of the spear" in revenue generation
- The "7x7" rule in marketing: reaching your audience seven times in seven different ways
- How fractional C-suite roles can benefit small businesses
- The challenges of marketing your own business, even as an expert
Resources:
- Traction by Gino Wickman (EOS - Entrepreneurial Operating System): https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837
Connect with Kyle Mealy:
LinkedIn
Website
Join us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Don't forget to rate and subscribe!
You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you.
Not anymore.
Introducing my brand new & totally FREE masterclass:
How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐
💎 In this masterclass, you’ll learn:
➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal.
➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here.
➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate.
If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you.
RSVP here: kendracorman.com/masterclass
Fejezetek
1. Fractional Chief Revenue Officer (00:00:00)
2. Maximizing Revenue Through Marketing and Sales (00:06:28)
3. Profiting Through Smart Financial Decisions (00:16:00)
4. Marketing and Revenue Strategies (00:20:31)
238 epizódok
Manage episode 440715063 series 3449666
Kendra talks imperfect marketing with Kyle Mealy, a dynamic leader, teacher, and speaker who specializes in unlocking trapped potential in entrepreneurial businesses and their leaders. Kyle is a fractional Chief Revenue Officer for small businesses, helping them align their marketing and sales strategies for maximum growth.
Topics covered in today's conversation include:
- The importance of aligning marketing and sales strategies
- How to define and measure profitable return on investment (ROI) for marketing and sales
- The concept of ROASS (Return on All Sales and Marketing Spend)
- Why marketing should be the "tip of the spear" in revenue generation
- The "7x7" rule in marketing: reaching your audience seven times in seven different ways
- How fractional C-suite roles can benefit small businesses
- The challenges of marketing your own business, even as an expert
Resources:
- Traction by Gino Wickman (EOS - Entrepreneurial Operating System): https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837
Connect with Kyle Mealy:
LinkedIn
Website
Join us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Don't forget to rate and subscribe!
You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you.
Not anymore.
Introducing my brand new & totally FREE masterclass:
How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐
💎 In this masterclass, you’ll learn:
➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal.
➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here.
➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate.
If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you.
RSVP here: kendracorman.com/masterclass
Fejezetek
1. Fractional Chief Revenue Officer (00:00:00)
2. Maximizing Revenue Through Marketing and Sales (00:06:28)
3. Profiting Through Smart Financial Decisions (00:16:00)
4. Marketing and Revenue Strategies (00:20:31)
238 epizódok
Minden epizód
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