227: The Power of Personalization: Creating Emails That Resonate with Host Kendra Corman

Imperfect Marketing

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In this episode, Kendra Corman discusses the power of personalization in email marketing. She explains why personalization matters and how it can help grow your business. Kendra emphasizes the importance of segmentation and tailoring content to specific groups. She provides best practices for creating personalized emails, including using conversational and relatable tones, offering value and solving problems, and incorporating storytelling and humor.

Topics Discussed:

• Importance of personalization in email marketing
• Strategies to create meaningful connections through tailored content
• The role of segmentation based on interests, behaviors, and demographics
• Crafting compelling subject lines to boost open rates
• Common mistakes to avoid in personalization strategies
• Balancing promotional content with value-driven emails

Connect with Kendra Corman:

• LinkedIn: Kendra Corman
• Visit Kendra's website for a guide on crafting compelling subject lines: kendracorman.com/subject-lines

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