210: Harnessing Brand Science with Guest Stæven Frey

Imperfect Marketing

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5M ago 30:42

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In this episode of Imperfect Marketing, Kendra Corman interviews guest Stæven Frey, the founder and chief brand scientist at Quantum Branding. He specializes in leveraging brand science to help purpose-driven brands disrupt their markets and establish themselves as industry authorities.

Topics Discussed

Misconceptions in Brand Science
Importance of Continuous Brand Refreshment
Intellectual Property in Branding
Effective Use of Brand Assets
The Role of Authenticity in Marketing

Episode Resources
BrandScience Checklist: https://bit.ly/brandsciencechecklist

Guest Information:

Facebook: https://www.facebook.com/staeven
Website: https://www.quantumbranding.agency/
LinkedIn: https://www.linkedin.com/in/staevenlewisfrey/
Remember to join Kendra every Tuesday and Thursday for more insights into marketing strategies and brand development. Subscribe and rate us wherever you listen to podcasts!

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