Ep 65 - Carrie Kelly - How to Influence Your Whole Sales Pipeline with Marketing

GROW B2B FASTER

Take a guess.
Who is the most important stakeholder in your marketing strategy?
The answer is simple — it’s your customers!
In today’s episode, Carrie Kelly, Chief Marketing Officer at Cyderes, explains how getting close to your customers will help you execute effective marketing interventions that really influence your sales pipeline.
You’ll learn:
1. How to influence the sales pipeline with marketing
2. Which metrics you should track to measure the impact of your marketing strategy
3. Which content pillars work best for your sales pipeline and tips for creating them
4. The power that in-person events and unique experiences can hold for your business
5. Why your company should have an analyst relations strategy
About Carrie:
Carrie is Chief Marketing Officer at Cyderes. She has spent 20+ years in B2B software, tech and cybersecurity marketing roles, building expertise across product marketing, revenue and lifecycle marketing, brand strategy, content, and operations. As a marketing executive, she's driven to build and cultivate a thriving organization based on functional expertise, data & intelligence, and cross-functional collaboration. To keep her mind and body sharp, Carrie works out four times a week at 5:30 in the morning with a small fitness group that she has been working with for almost 15 years.
Find Carrie on LinkedIn: https://www.linkedin.com/in/carrienkelly/
Carrie's business book recommendations:
Play Bigger: How Rebels and Innovators Create New Categories and Dominate Markets – Al Ramadan https://amzn.to/3eUM6zj
The Power of Story: Rewrite Your Destiny in Business and in Life - Jim Loehr https://amzn.to/3dnsAen
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About Cyderes:
Cyderes is a global cybersecurity powerhouse offering comprehensive solutions around managed security, identity and access management, and professional services. The company provides the people, processes, and technology modern enterprises rely on to manage risk, maintain compliance, and respond to security threats with greater speed, scale, and cost-efficiency than traditional in-house solutions. Cyderes has six security operations centers and three offices across the United States, Canada, the United Kingdom and India.
Website: https://www.cyderes.com/
Industry: Computer, Network Security, Security
Company size: 800
Headquarters: Kansas City, Missouri, United States
Founded: 2017
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About the host Sammy:
Sammy and SAWOO enable you to drive recruiting & employer branding via your hiring managers on LinkedIn.
We can help you:
- Speed up hiring
- Reduce hiring costs
- Create an authentic Employer Brand
- Create a Talent Pool that you can tap into any time
Get in touch with Sammy on LinkedIn: https://www.linkedin.com/in/sammygebele/
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Past guests on the GROW B2B FASTER Show include: Justin Welsh, Ian Koniak, Jamal Reimer, Mike Troiano, John Kaplan, Greg Alexander, and many more.