[Ep548] When should you start marketing your indie game?

Game Dev Podcast | Coffee with Butterscotch

In episode 548 of 'Coffee with Butterscotch,' the brothers talk about what it means to market an indie game from the start of development instead of treating it as an end-of-project task. They cover the four P’s, the rise of short-form content, and how paying attention to your audience can guide both marketing and design. It’s a straightforward look at why indie teams can experiment, move quickly, and build direct connections with players.

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00:00 Cold Open
00:16 Introduction and Welcome
01:46 Understanding the Four P's of Marketing
09:27 The Integration of Marketing and Game Development
08:34 The Role of Audience in Game Design
11:46 Short-Form Video Content and Marketability
17:32 Lessons Learned and Future Directions
25:17 Game Development Insights from Game Jams
30:38 Leveraging YouTube Shorts for Marketing
39:20 Market Testing During Development
43:43 The Importance of Engaging Content

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