Technological Progress Through Multiplayer Behavior

Future Commerce Podcast: eCommerce, DTC and Retail Strategy

We’re back exploring the intersection of technology, payments, and consumer behavior with guests Michaela Weber from BigCommerce and Sanjeev Gill from Stripe Live from VISIONS Summit: NYC. The conversation covers how modern ecommerce platforms and payment solutions are transforming the retail landscape. Join us to discuss the shift from traditional retail hours to 24/7 online shopping, the importance of seamless checkout experiences, and the role of personalization in driving consumer engagement. Listen now!

Tech-Driven Shopping: Fast, Global, and Personalized

Key takeaways:

• [03:26] Mikaela Weber: "Shopping is everywhere. Shopping is 24/7."
• [07:10] Michaela Weber: "There's a monoculture in the sense that if we are from similar demographic groups, we probably see similar pushed ads."
• Consumers now shop anytime, anywhere, increasing the pressure on brands to be present across multiple channels.
• While algorithms create personalized experiences, there is still a collective aspect driven by shared demographics and interests.
• Technologies like AB testing in checkout experiences enable brands to optimize payment methods and enhance the user experience.

Associated Links:

• Check out Future Commerce on YouTube
• Check out Future Commerce+ for exclusive content and save on merch and print
• Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world
• Listen to our other episodes of Future Commerce

Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!