Future Commerce is the culture magazine for Commerce. Hosts Phillip Jackson and Brian Lange help brand and digital marketing leaders see around the next corner by exploring the intersection of Culture and Commerce. Trusted by the world's most recognizable brands to deliver the most insightful, entertaining, and informative weekly podcasts, Future Commerce is the leading new media brand for eCommerce merchants and retail operators. Each week, we explore the cultural implications of what it me ...
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Welcome to the PlayAbly Podcast, where we explore the latest trends in e-commerce, personalized marketing, and data-driven strategies that engage customers and make online shopping fun again. Tune in as we dive into how gamification such as quizzes, games, and interactive experiences are reshaping the way brands connect with their audiences, drive conversions, and stand out in a competitive marketplace. Get your first month of PlayAbly Shoppable Games free by mentioning this podcast during y ...
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Commerce as Sacred Symbol
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1:06:24Live from Los Angeles, Phillip and Brian explore bizarre and brilliant intersections of commerce and culture of late, from commerce themes in Sinners to pope merch to DIY luxury. In an episode that’s part futurist insight, part sacred absurdity, they connect the dots between retail psychology, meme theology, and trade policy. PLUS: Phillip and Bria…
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PlayAbly Podcast Episode 27: How Gamification Boosts Conversions: Behind the Psychology
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22:11Is your ecommerce store blending into the Shopify sea of sameness? In this episode of The PlayAbly Podcast, we’re joined by PlayAbly CEO and founder John Cheng to uncover the science, psychology, and serious ROI behind ecommerce gamification. From his early days at Unity to the founding of PlayAbly during the COVID-era ecommerce shakeup, John share…
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*TEASER* Mustache Twirls and Bunions
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10:21Get ad-free episodes and bonus content, including the full recording of this podcast, by joining Future Commerce+ at futurecommerce.com/plus Access to our new Word of Mouth Index with Fairing, a brand new member benefit Save 15% on Future Commerce print journals and merch Exclusive invites to physical events, dinners, and priority invites to indust…
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Cringe Sincerity and the Return of eBay
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1:16:27Phillip and Brian bring hot takes on eBay’s Met Gala presence, the latest tariff turmoil, and the future of autonomous driving. PLUS: Dissecting Warren Buffet’s retirement and new research on Gen Z vs. Millennial communication trends. The Y2K Bug Zapped Us Into Postmodernism Key takeaways: Trends that feel like youth trends are actually just intern…
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The Great Consumption Crisis
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1:17:30Brian dials in from B2B Chicago, Phillip gets existential, and Alicia Esposito returns to the show and makes her debut as the newest member of the Future Commerce team. This week, we unpack music festivals’ escalating cost of participation, Coachella as a retail laboratory, and how looming global trade challenges overconsumption. PLUS: The auto ind…
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Praying To AI in A New Cultural Climate
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50:44Phillip and Brian dig into the cultural implications of AI’s new role—not just as a tool, but as a confidant, a co-pilot, and even a therapist. They also get into the Kraft Heinz x A1 viral moment, trade war disinformation on TikTok, and how AI-fueled consumer aesthetics are transforming luxury. Plus: A new HBR report shows “therapy and companionsh…
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Everything, Everywhere, All at Once
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1:52:07Andrew McLuhan—author, speaker, and steward of The McLuhan Institute—shares rich, mind-bending perspectives on the current state of culture, media, connection, and commerce. Drawing from a generations-deep intellectual legacy forged by media theorist and philosopher Marshall McLuhan, Andrew explores what it means to live in a world electrified by c…
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The Next Wave of Marketers: Curious, Collaborative, Chaos-Embracing
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35:47Live from Optimove Connect, Brian sits down with Optimove CEO Pini Yakuel and Nikolas Badminton, Chief Futurist at Futurist.com, to unpack the philosophical and practical implications of 'positionless marketing'—a radical rethink of organizational roles in the AI era. Mind Over Mechanism Key takeaways: Positionless is Power: The most innovative org…
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PlayAbly Podcast Episode 26: Why Brand Ads Flop in Games—and What Actually Works
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22:59DOWNLOAD THE PLAYABLY SHOPIFY APP Brand ads in games? They’ve been called the Holy Grail of digital marketing… and yet, most have failed spectacularly. In this episode of the Playably Podcast, our host Kajal Ford sits down with Playably CEO and founder John Chang to unpack why traditional in-game brand advertising never took off—and why the solutio…
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The Marketer’s North Star is Myth
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1:19:35Brian goes live from Optimove Connect in London to explore how the idea of “positionless marketing” is revolutionizing the way we think about team structure, agility, and creativity in marketing. He chats with endurance swimmer and environmental activist Lewis Pugh, as well as DAZN’s Ria Chin-You and Optimove’s Paul O’Shea, about marketing’s future…
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Get ad-free episodes and bonus content, including the full recording of this podcast, by joining Future Commerce+ at futurecommerce.com/plus Access to our new Word of Mouth Index with Fairing, a brand new member benefit Save 15% on Future Commerce print journals and merch Exclusive invites to physical events, dinners, and priority invites to indust…
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Reinventing David's Bridal with Kelly Cook
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35:16Elizabeth Schmidt sits down with Kelly Cook, the new CEO of David’s Bridal, for a deep-dive into one of the most ambitious retail transformations happening today. Kelly is leading the iconic bridal company through its pivot from “aisle to algorithm,” turning tradition on its head while honoring the trust of over 100 million women they've dressed. K…
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The New Era of Media with Tasteland
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59:15Feat. Daisy Alioto & Francis Zierer Daisy Alioto and Francis Zierer of Tasteland join us to talk about what happens when two distinct media brands—Dirt and Creator Spotlight—collide. We explore how podcasting has become a creative extension of newsletters, how parasocial dynamics shape audience building, and what it means to build brand and communi…
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PlayAbly Podcast Episode 25: From App Stores to Shopify: What DTC Brands Can Learn from the Mobile Gaming Boom
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14:57In this episode of the Playably Podcast, co-founder Angelo joins to break down a major parallel between two digital revolutions: the mobile gaming explosion of the 2010s and today’s Shopify store boom. What does Flappy Bird have in common with high-fiber candy brands? More than you think. We explore how platforms like Unity and Shopify democratized…
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Ulta’s Blueprint for Digital Beauty
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30:26Feat. Josh Friedman Live from Shoptalk Spring in Las Vegas, Phillip and Brian sit down with Josh Friedman, VP of Digital & eCommerce at Ulta Beauty, for an insider look at how one of America’s leading beauty retailers is evolving its digital experience. From launching a curated, invitation-only marketplace to expanding into wellness and enhancing i…
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Gen Z Buys the Vibe, Gen X Pays the Bill
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47:25Live from the buzzing floor of ShopTalk Spring, Phillip, Brian, and marketing expert Elizabeth Schmidt unpack everything from nostalgic branding and Gen Z marketing to luxury retail and AI in education. We digest key themes we heard during ShopTalk in real-time and share a compelling look at how relationships and storytelling are driving the next c…
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SkinnyTok, Russian Propaganda, and PepsiCo’s Poppi Proposal
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1:16:11The brilliant Orchid Bertelsen is back with a huge announcement… PLUS: From Aritzia x Sperry's viral fashion to the surprising new role of Amazon in eCommerce, we explore how brands are winning (and losing) in today’s retail landscape. “I Would Sugarcoat This, But You Would Eat That Too” Key takeaways: [00:04:30] The Sperry x Aritzia collaboration …
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Get ad-free episodes and bonus content, including the full recording of this podcast, by joining Future Commerce+ at futurecommerce.com/plus Access to our new Word of Mouth Index with Fairing, a brand new member benefit Save 20% on Future Commerce print journals and merch Exclusive invites to physical events, dinners, and priority invites to indust…
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Vibecoding Our Way Straight into a Recession
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1:07:57This week, we are talking Home Depot’s b-hole reminiscent chatbot and vibecoding JD Vance’s face. Plus—the biggest mystery in American shopping: why does TJ Maxx make people need to poop? Also on tap: Apple’s iPad launch cringefest and a surprising rise in Android smartphone adoption among creatives AND finance bros alike. The Rise of Butthole Logo…
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PlayAbly Podcast Episode 24: Revolutionizing Rainy Days: How Brella Shoppe is Disrupting the Umbrella Market
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26:00Turning Rainy Days into Runway Moments: How Brella Shoppe is Redefining an Untapped Market with Shauna Cowit In this episode of the Playably Podcast, we sit down with Shauna Cowit, founder of Brella Shoppe, to explore how she’s transforming umbrellas from boring afterthoughts into must-have fashion accessories. Shauna shares how her "toxically opti…
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The Dystopic Future of Social Commerce
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58:44Scripted, mass-produced influencer marketing has sent the internet spiraling toward a dystopian era of “loser-generated content.” Plus, we share key insights from eTail West, a sneak peek into Future Commerce’s Word of Mouth Index with Fairing, and dissect some disturbing internet finds of the week.The End of the World As We Know It Key takeaways: …
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Get ad-free episodes and bonus content, including the full recording of this podcast, by joining Future Commerce+ at futurecommerce.com/plus Access to our new Word of Mouth Index with Fairing, a brand new member benefit Save 20% on Future Commerce print journals and merch Exclusive invites to physical events, dinners, and priority invites to indust…
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Biohacking Too Close to the Sun?
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38:45We unpack the market reactions from the NikeSkims turnout, the fantastical and terrifying future of gene editing, and Howard Lutnick’s first moves as Commerce Secretary. PLUS: Future Commerce is headed to Shoptalk! Phillip and Brian bring the heat from Palm Springs! Coming Up: Don’t miss our coverage of Howard Lutnick’s First 100 Days. Follow our s…
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The Mind-to-Market Future is Infinitely Shoppable
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1:10:54We peer into commerce’s self-driven future and see new frontiers arising for AV-centric city planning, (more) invasive advertisement integration, commerce-based search engines, and Meta mind control. PLUS: Phillip and Brian designate their week’s heroes and villains, and we get excited about the official Adobe x Future Commerce Shoptalk After Party…
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PlayAbly Episode 23: Better Customer Journeys and Better SEO with Easy On-site Engagement
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14:43Gamification isn’t just a buzzword—it’s the future of e-commerce engagement and SEO strategy. In this episode of the Playably Podcast, we explore how incorporating interactive experiences can transform your online store into a high-performing powerhouse. Our Account Director, Gabi, joins us to break down how gamification enhances user engagement, r…
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Ecology and The Death of Culture™
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1:33:14When does a word become so ubiquitous it loses all meaning? Brian's sudden aversion to "culture" sparks a meandering exploration into the semiotics of commerce, just as Poppy's influencer vending machine saga becomes an unlikely metaphor for marketing's existential crisis. PLUS, we revisit a key moment from NRF 2025. The Great ‘Culture Cancel’ of 2…
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PlayAbly Podcast Episode 22: How Tariffs Are Reshaping E-Commerce: Strategies for Staying Competitive
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25:05Tariffs are back in the spotlight, and e-commerce brands are feeling the impact. In this episode of the PlayAbly Podcast, we break down what tariffs really mean, who pays the price, and how they’re shaking up global trade. Join our host and PlayAbly CEO, John, as we explore how brands can navigate rising costs, diversify supply chains, and leverage…
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Get ad-free episodes and bonus content, including the full recording of this podcast, by joining Future Commerce+ at futurecommerce.com/plus Save 20% on Future Commerce print journals and merch Private GPT access with Alani™ from BundleIQ Exclusive invites to physical events, dinners, and priority invites to industry events (SXSW, Art Basel, VISION…
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The Surveillance Generation
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1:09:20Phillip and Brian look into tomorrow’s creator economy, shaped by the role of AI-driven agents in commerce and attention as currency. While rising generations invisibly develop instincts for algorithmic curation, Mr. Beast’s Feastables collect dust in your local Walgreens. PLUS: We bring you along to our NRF panel discussion alongside our friends f…
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PlayAbly Podcast Episode 21: Gamifying Growth – How Playfield Created a Viral DTC Brand with Engagement & Community
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21:06In this episode of the Playably Podcast, we sit down with Ivana, founder of Playfield, the pet accessories brand behind the viral Bailey Kit. We dive into her journey from Google to launching a DTC brand, the challenges of bootstrapping, and how she’s building a community-driven brand with playful, engaging experiences. We also discuss the Playfiel…
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7 Creative Trends Shaping DTC in 2025
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45:35Head of Content James Mulvey joins the show to discuss Motion’s latest creative trends report, which analyzed over $100M+ in ad spend across platforms to extract top creative insights. Listen now to catch the highlights and learn how breakthrough ads are getting faster, funnier, and uglier. Read Motion’s 2025 Creative Trends Report at Motionapp.com…
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Get ad-free episodes and bonus content, including the full recording of this podcast, by joining Future Commerce+ at futurecommerce.com/plus Save 20% on Future Commerce print journals and merch Private GPT access with Alani™ from BundleIQ Exclusive invites to physical events, dinners, and priority invites to industry events (SXSW, Art Basel, VISION…
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We Are So Back: Yuppies, Starbucks, and Gen X
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53:47This week, we’re live-reacting to battles across culture. It’s DeepSeek vs. OpenAI, Millennials vs. Gen X, and Starbucks vs. Sharpies (Sharpies won). PLUS: The Flappy Bird effect drives an aftermarket of devices with TikTok access, yuppie culture booms, and Waymo strikes again. The Other Side of Headless Commerce Key takeaways: DeepSeek’s Disruptio…
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PlayAbly Podcast Episode 20: Designing Play: Why Every Brand Needs a Game Designer (and What Makes a Game Great!)
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22:17What does a game designer really do, and why does it matter for your brand? In this episode, we sit down with Seema, our Head of UX and Game Design, to uncover the psychology behind great game design and its impact on customer engagement. From building shoppable games that drive conversions to creating immersive ecommerce gamification strategies an…
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PlayAbly Podcast Episode 19: NRF 2025 Recap: How Playably Stood Out and What’s Next for Retail
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22:10In this episode, we dive into the excitement of the NRF conference, where over 6,200 global brands gathered in New York City to explore the future of retail. Join us as the Playably team reflects on their experience, including: Insights from showcasing shoppable games and engaging with industry leaders. Behind-the-scenes moments, from assembling ou…
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The Magic of Cultural Hitmaking With Ana Andjelic
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53:55“There is nothing but micro trends these days. Sometimes, things bubble up, and they capture the imagination of pop culture…but then they last for a really short time. In that environment, how do you really set yourself up to influence culture?” In this week’s episode, Ana Andjelic graces our show with breakthrough advice from her latest book, Hitm…
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After Dark: Dandruff, "Digital Blackface," and Rewatching Back to the Future 2
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1:17:45This FREE PREVIEW of the After Dark is brought to you by Future Commerce Plus! Join today and receive access to ad-free and bonus content from Future Commerce. futurecommerce.com/plus We're covering the first 100 Days of the New Commerce Department: what trade and tariff policies are up Commerce Secretary Howard Lutnick's sleeve? PLUS: We dig into …
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PlayAbly Podcast 18: Breaking the Bounce- More Sales Through Engagement
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26:00Bounce rates have been a persistent pain point for websites, but why do so many visitors leave before engaging? In this episode of the Playably Podcast, our CEO John Cheng dives deep into the psychology behind bounce rates and what makes websites "sticky." We explore: 🎯 Why bounce rates remain high despite advancements in eCommerce. 🧠 The psycholog…
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Agentic Ghettos: When Silicon Meets Sapiens
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51:52In this landmark discussion from NRF 2025, we lay out our theory of commerce's next evolutionary leap: the necessary fusion of human and artificial intelligence in digital spaces. As today's retailers hastily construct separate domains for silicon and carbon-based shoppers, we explore why this well-intentioned bifurcation may be precisely the wrong…
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The Future of Timelessness
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1:05:59This week, we’re unpacking Adobe’s holiday shopping report, the AI bot takeover, and the dead internet theory. As 2025 kicks off with powerful demand for both in-person experiences and AI-driven, frictionless online shopping, we’re peering into the future of the tension. PLUS: Phillip the Time Capsule Guy takes us back in time, and 5,000 years into…
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PlayAbly Podcast Episode 17: From Monopoly to McDonald’s: What Board Games Teach Us About Customer Engagement
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24:37What do Monopoly, UNO, and McDonald's Monopoly all have in common? They’ve mastered the art of engagement by tapping into human behavior, nostalgia, and fun. In this episode, we’re joined by Seema, PlayAbly’s Head of UX and Design, to explore the timeless principles behind the games we grew up loving. From competitive moments (hello, UNO reverse ca…
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PlayAbly Podcast Episode 16: Stop Putting Spinners on Your Website
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15:51Ever felt personally victimized by a discount spinner? You know, those flashy wheels of disappointment promising 50% off but always landing on a measly 10%? Seema, our UX and game design guru, is here to spill the tea on why spinners are the awkward middle child of eCommerce gimmicks. In this episode, we unpack: 🎡 Why spinners are the digital equiv…
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Predictions 2025: The Rise of Gen X & Americana
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2:26:41In our biggest episode of the year, we explore seismic shifts coming in 2025: from the return of Gen X leadership to a new wave of American counterculture. We revisit our eerily accurate 2024 predictions while laying out bold forecasts for retail consolidation, AI evolution, and the changing media landscape. Plus, we dive deep into why Google might…
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Year-End Roundup: Best of 2024
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1:23:46This year was a great one for the Future Commerce podcast. We vision-casted with fellow futurists at exclusive events across the nation, launched podcast specials like Spooky Commerce and FC Radio Theater, and were joined on the podcast by many of our industry muses, including Kickstarter’s Yancey Strickler and Walmart’s Justin Breton. We’ve rounde…
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FC Radio Theater: A Day in the Life of Nana Alexa
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17:14Introducing a Future Commerce Radio Theater production: A Day in the Life of Nana Alexa, an original story by Erin DaCruz. Performed for radio by Joseph Discher and Leonor Woodworth. Voice production by Whole Story Studio. A Day in the Life of Nana Alexa can be found in the Muses journal, available for purchase at shop.futurecommerce.com. Timecodes…
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FC Radio Theater: The Wrong Part
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23:14Introducing a Future Commerce Radio Theater production: The Wrong Part, an original story by Brian Lange. Performed for radio by Joseph Discher. Voice production by Whole Story Studio. The Wrong Part can be found in the Muses journal, available for purchase at shop.futurecommerce.com. Stay tuned for our upcoming radio theater readings: A Day in the…
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FC Radio Theater: Dissociating at Costco
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29:04Introducing a Future Commerce Radio Theater production: Dissociating at Costco, an original story by Brian Lange. Performed for radio by Joseph Discher. Voice production by Whole Story Studio. Dissociating at Costco can be found in the Archetypes journal, available for purchase at shop.futurecommerce.com. Stay tuned for our upcoming radio theater r…
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PlayAbly Podcast Episode 15: Gamification, Taylor Swift, and the Eras of E-Commerce: How to Build a Brand Fans Love
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16:28What do Taylor Swift’s Eras Tour and ecommerce gamification have in common? Turns out, everything. In this episode of the Playably Podcast, we dive into how Taylor Swift has mastered gamification to build unmatched fan loyalty, from surprise songs to Easter eggs and fan-driven experiences. We explore: 🎤 The gamified strategies behind the Eras Tour’…
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PlayAbly Podcast 14 - Gamification Everywhere: Lessons from Temu and Beyond
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17:10In this episode of the Playably Podcast, we sit down with CEO and founder John Cheng to deconstruct how gamification has become a cornerstone for global success stories like Temu. From interactive spinners and loyalty programs to personalized engagement strategies, we explore how brands are using gamification to hook customers, drive loyalty, and g…
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The Dark Forest of Creative Capital
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51:35Yancey Strickler on Metalabel, Digital Scarcity, and the Coming Creative Revolution Kickstarter co-founder Yancey Strickler unveils his vision of a radical economic future where artists become society's power brokers. Through Metalabel, he's building the infrastructure for collective commerce and creative ownership that could transform how we value…
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