FMN 041: The Do's & Don'ts to Getting Funded with Ben Fenton

Food Marketing Nerds Restaurant and CPG Marketing Podcast

A tartalmat a Food Marketing Nerds and Blue Bear Creative biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Food Marketing Nerds and Blue Bear Creative vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.

7+ y ago 19:55

MP3•Epizód kép

Today, we're talking with Ben Fenton of Boulder Food Group about the do's and don'ts if you're looking for outside investment for your food or beverage company. Ben is a VP over at BFG, which if you're not familiar with this firm, is a venture capital group that partners with early stage food and beverage brands, and they partner with some brands like Barnana, Birch Benders, Chameleon Cold-Brew and plenty more. In this episode, you'll learn:

What firms like BFG consider potential red flags when assessing potential brand partners
Which metrics on your income statement are the most important to investors
What founder attributes make you more marketable to VC's

...and plenty more. If seeking outside funding is on the horizon for your company, you'll have plenty to learn from Ben in this episode.

Book Recommendations:

The Book of Joy - Archbishop Desmond Tutu Dalai Lama

66 epizódok

#Business #Marketing #Advertising #Foodmarketing #Food Marketing Nerds #Blue Bear Creative #Entrepreneur #Cpgmarketing #Restaurant #Restaurantmarketing #Socialmediamarketing #CPG