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How to Use Churn Risk Segmentation for Your Business
Manage episode 364687594 series 2972195
150 - In the spirit of the month of segMAYtation, we've decided to revisit one crucial segment, churn risk lapsed customers.
Research shows that 80% of your revenue comes from 20% of your existing customers. That's why it's crucial to stay connected with the members of your email list – even those who have shown a decreased interest in your brand.
In this episode, Vira explains the details of the churn risk segment and shares the exact definition of this segment that you can readily implement within Klaviyo.
203 epizódok
How to Use Churn Risk Segmentation for Your Business
Email Einstein Ingenious eCommerce Email Marketing by Flowium
Manage episode 364687594 series 2972195
150 - In the spirit of the month of segMAYtation, we've decided to revisit one crucial segment, churn risk lapsed customers.
Research shows that 80% of your revenue comes from 20% of your existing customers. That's why it's crucial to stay connected with the members of your email list – even those who have shown a decreased interest in your brand.
In this episode, Vira explains the details of the churn risk segment and shares the exact definition of this segment that you can readily implement within Klaviyo.
203 epizódok
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