The New Era of Affiliate Marketing - with Alex Back

eCommerce Marketing Podcast

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In this episode of the eCommerce Marketing Podcast, host Arlen Robinson interviews Alex Back, the founder and CEO of Couch.com. They discuss the challenges and opportunities in the affiliate marketing space, including the impact of AI, the shift towards first-party data, and the importance of human creativity in campaign strategies. They also explore underutilized tactics such as co-branded partnerships and giveaways. Alex shares his experience as a former actor and singer on cruise ships and offers his contact information for further discussion.

Key Episode Takeaways:

• Affiliate marketing is still a valuable strategy despite the challenges of tracking and privacy-focused advertising.
• Human creativity is essential in developing effective campaign strategies, while AI can streamline certain marketing tasks.
• Co-branded partnerships and giveaways are underutilized tactics that can help build first-party data and attract new audiences.
• The affiliate marketing industry is shifting towards a lower-funnel strategy to capture customers closer to the point of conversion.
• Email marketing is experiencing a resurgence and can be a cost-effective way to collect first-party data.
• Alex Back has a background in acting and singing on cruise ships.

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

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LinkedIn: https://www.linkedin.com/in/arlenrobinson/

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

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