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A tartalmat a Claus Lauter biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Claus Lauter vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
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How To Drive Sales With AI, Tiktok Lives, And UGC — Ian Sells | What Drives Engagement, How AI Finds Winners And Hooks, Why Most Brands Fail With Creators, Why Authentic Content Beats AI, How An All-In-One UGC Creator Marketplace Works (#428)

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Manage episode 502736044 series 2921256
A tartalmat a Claus Lauter biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Claus Lauter vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.

In this episode, we explore how brands can win with user-generated content, AI tools, and TikTok Live to cut costs and boost sales.
Ian Sells, founder of Join Brands, shares why most creators don’t drive results, how AI helps pick the right ones, and what makes content engaging.
He also explains how brands can launch UGC campaigns fast, protect against fake influencers, and scale with authentic creator content.
Topics discussed in this episode:

  • Why most brands struggle with creators and why only 10% drive 90% of sales.
  • How AI helps brands pick the right creators and generate viral hooks.
  • What makes a strong hook and why engagement beats scripted videos.
  • Why TikTok Live is becoming a must-have sales channel for brands.
  • How to match the right creators to the right platform for real results.
  • What the Join Brands process looks like for launching UGC campaigns fast.
  • Why UGC is powerful for Amazon sellers and how to repurpose it across channels.
  • How creator vetting and certification protect brands from fake influencers.
  • What kind of ROI brands can expect — including 700 videos driving 20M impressions.
  • Why authentic creator content builds trust and outperforms AI-generated videos.

Links & Resources

Website: https://joinbrands.com/
LinkedIn: https://www.linkedin.com/in/iansells/
TikTok: https://www.tiktok.com/@joinbrands
Instagram: https://www.instagram.com/joinbrandsnow/
Get access to more free resources by visiting the show notes at
https://tinyurl.com/ytkyt5jk

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Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

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Partner with us: https://ecommercecoffeebreak.com/podcast-sponsorship/

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466 epizódok

Artwork
iconMegosztás
 
Manage episode 502736044 series 2921256
A tartalmat a Claus Lauter biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Claus Lauter vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.

In this episode, we explore how brands can win with user-generated content, AI tools, and TikTok Live to cut costs and boost sales.
Ian Sells, founder of Join Brands, shares why most creators don’t drive results, how AI helps pick the right ones, and what makes content engaging.
He also explains how brands can launch UGC campaigns fast, protect against fake influencers, and scale with authentic creator content.
Topics discussed in this episode:

  • Why most brands struggle with creators and why only 10% drive 90% of sales.
  • How AI helps brands pick the right creators and generate viral hooks.
  • What makes a strong hook and why engagement beats scripted videos.
  • Why TikTok Live is becoming a must-have sales channel for brands.
  • How to match the right creators to the right platform for real results.
  • What the Join Brands process looks like for launching UGC campaigns fast.
  • Why UGC is powerful for Amazon sellers and how to repurpose it across channels.
  • How creator vetting and certification protect brands from fake influencers.
  • What kind of ROI brands can expect — including 700 videos driving 20M impressions.
  • Why authentic creator content builds trust and outperforms AI-generated videos.

Links & Resources

Website: https://joinbrands.com/
LinkedIn: https://www.linkedin.com/in/iansells/
TikTok: https://www.tiktok.com/@joinbrands
Instagram: https://www.instagram.com/joinbrandsnow/
Get access to more free resources by visiting the show notes at
https://tinyurl.com/ytkyt5jk

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/podcast-sponsorship/

  continue reading

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