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A tartalmat a DTC Newsletter and Podcast and DTC Newsletter biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a DTC Newsletter and Podcast and DTC Newsletter vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
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Ep 452: Q4 Google Campaign "Don'ts" Every Media Buyer Should Know with Pilothouse | AKNF
Manage episode 447991131 series 2899866
A tartalmat a DTC Newsletter and Podcast and DTC Newsletter biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a DTC Newsletter and Podcast and DTC Newsletter vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Welcome to the DTC Podcast, where Pilothouse’s Adam and Zavire share essential marketing "don'ts" to help brands optimize their Q4 efforts and avoid costly pitfalls. With Q4’s unique pressures on ad spend and competition, they outline common campaign missteps and how to stay agile in the high-stakes holiday season.
Key Insights:
Set Realistic Goals: Look at last year’s data and set clear, achievable KPIs to stay grounded.
Start Planning Early: Use Q2 and Q3 for testing so Q4 is for execution, not experimentation.
Competitor Awareness: Monitor competitor strategies to avoid unnecessary cost hikes.
Strategic Discounting: Skip discounts on best-sellers; maximize profit where it’s impactful.
Adapt Your Creative: Update ads to align with seasonal changes, even with minor tweaks, to boost engagement.
Holistic Budgeting: Don’t neglect the full funnel—retargeting and top-of-funnel investments lead to more sustainable results.
Tune in to make sure you’re prepared to dodge these Q4 missteps and optimize each dollar you spend this season.
Timestamps:
00:00 - Intro & The Biggest Q4 Don'ts
02:10 - Importance of Realistic Goals
04:50 - Starting Early for Q4 Success
07:20 - Competitor Activity Awareness
10:15 - Budgeting Wisely for Increased CPMs
12:30 - Avoid Discounting Best Sellers
15:10 - Leveraging Urgency and Scarcity
18:25 - Don’t Run Out of Stock
21:05 - Adapting Creative for the Season
23:45 - Recognizing Regional & Cultural Holidays
25:30 - Full-Funnel Strategy for Q4
27:00 - Avoid Excessive Testing During Q4
Hashtags:
#Q4Marketing
#HolidaySalesStrategy
#MarketingDonts
#DigitalAdvertising
#Q4Tips
#EcommerceGrowth
#ConsumerInsights
#MarketingStrategy
#CompetitiveAnalysis
#ConversionOptimization
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
554 epizódok
Megosztás
Manage episode 447991131 series 2899866
A tartalmat a DTC Newsletter and Podcast and DTC Newsletter biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a DTC Newsletter and Podcast and DTC Newsletter vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Welcome to the DTC Podcast, where Pilothouse’s Adam and Zavire share essential marketing "don'ts" to help brands optimize their Q4 efforts and avoid costly pitfalls. With Q4’s unique pressures on ad spend and competition, they outline common campaign missteps and how to stay agile in the high-stakes holiday season.
Key Insights:
Set Realistic Goals: Look at last year’s data and set clear, achievable KPIs to stay grounded.
Start Planning Early: Use Q2 and Q3 for testing so Q4 is for execution, not experimentation.
Competitor Awareness: Monitor competitor strategies to avoid unnecessary cost hikes.
Strategic Discounting: Skip discounts on best-sellers; maximize profit where it’s impactful.
Adapt Your Creative: Update ads to align with seasonal changes, even with minor tweaks, to boost engagement.
Holistic Budgeting: Don’t neglect the full funnel—retargeting and top-of-funnel investments lead to more sustainable results.
Tune in to make sure you’re prepared to dodge these Q4 missteps and optimize each dollar you spend this season.
Timestamps:
00:00 - Intro & The Biggest Q4 Don'ts
02:10 - Importance of Realistic Goals
04:50 - Starting Early for Q4 Success
07:20 - Competitor Activity Awareness
10:15 - Budgeting Wisely for Increased CPMs
12:30 - Avoid Discounting Best Sellers
15:10 - Leveraging Urgency and Scarcity
18:25 - Don’t Run Out of Stock
21:05 - Adapting Creative for the Season
23:45 - Recognizing Regional & Cultural Holidays
25:30 - Full-Funnel Strategy for Q4
27:00 - Avoid Excessive Testing During Q4
Hashtags:
#Q4Marketing
#HolidaySalesStrategy
#MarketingDonts
#DigitalAdvertising
#Q4Tips
#EcommerceGrowth
#ConsumerInsights
#MarketingStrategy
#CompetitiveAnalysis
#ConversionOptimization
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
554 epizódok
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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Introducing The Unshakeables, a new podcast from Chase for Business and iHeartMedia's Ruby Studio. Small businesses are the heart and soul of this country, but it takes a brave individual to start and run a company of their own. From mom-and-pop coffee shops to auto-detailing garages -- no matter the type of industry you’re in, every small business owner knows that the journey is full of the unexpected. A single moment may even change the course of your business forever. Those who stand firm ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
We’re on a mission to uncover the science of self-made success. Join host Akua Konadu each week as she interviews some of the most brilliant minds in business—digging deep into the details and uncovering the strategies that turned entrepreneurial dreams into reality. The Independent Business podcast is powered by HoneyBook, the all-in-one platform for anyone with clients. Book clients, manage projects, and get paid faster with HoneyBook, and have business flow your way. Natalie Franke was th ...
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
How can business help solve society’s biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely ...
…
continue reading
Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to The Foundr Podcast with Nathan Chan. About the show: For over a decade, The Foundr Podcast with Nathan Chan has been a leading entrepreneurship podcast for open-book conversations with, by, and for founders. Whether you're starting, building, or dreaming about your business, The Foundr Podcast is where you can access experienced founders who've been in your shoes to learn th ...
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continue reading
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