Common Thread Collective—Founder & CEO, Taylor Holiday

DTC Growth Show

In this episode we talk with Taylor Holiday, CEO at Common Thread Collective. They're a growth agency that helps brands make a profit from their digital spend.

We kick off by talking about Taylor's hiring approach for the digital marketer role. He's found a way to hire people with the right skillset from outside of marketing proper—within the fantasy sports community. His team has found a way to incorporate fantasy into the hiring process. Interesting stuff.

To make sure they're hiring well, the team at CTC has also written up good/bad documents to use in interviews. He's been very generous and shared them with us.

Moving on, we talk about 4x400 and how that fits into the overall vision at Common Thread Collective, making entrepreneurs dreams come true. And of course we talk about how CTC itself is a dream that has come true for Taylor and team.

At the heart of making dreams come true for brand owners is creative—that's one thing they hone in on at CTC. That's one of their secrets to success, and we talk about how good creative is available to anyone. At no other time in history has great creative been so readily available.

Great quality doesn't always look like a polished and highly-produced asset, though. High-quality creative means that it sells. Content that engages, entertains, and educates is high-quality if it captures audience attention, regardless of the production value.

We also talk about leadership, specifically, the shift from being measured as an individual contributor. Leadership is relinquishing the right to be measured based on your personal performance, says Taylor. I love the quote. And we dive a little here.

If you want to learn more about Taylor, follow him @taylorholiday His DM's are open to connect with you.