Ep. 178 - MARKETING AUTOMATION in Direct Mail? 📬 ===> GUEST: Dennis Kelly, CEO at Postalytics - Direct Mail at a FRACTION of the cost and dramatically increased ROI!

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

In this episode, host Jay Schwedelson interviews Dennis Kelly, the CEO and Co-Founder of Postalytics, a company that automates direct mail marketing.
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Best Moments:
(04:06) Dennis explains how Postalytics evolved to sell directly to marketers and agencies
(04:37) Jay frames the conversation around direct mail automation and how it works similarly to email marketing automation
(06:43) Dennis illustrates how direct mail automation can be triggered based on a prospect's actions, such as clicking on an email campaign
(08:09) Dennis highlights the cost-effectiveness of direct mail automation, with pieces costing around $1 or less
(10:09) Dennis addresses the perception that direct mail is a legacy channel and discusses its effectiveness
(12:20) Jay inquires about the state of marketing automation in the direct mail industry
(14:06) Dennis shares his unusual morning routine of swimming in the cold ocean
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Guest Bio:
Dennis Kelly is the CEO and co-founder of Postalytics, a company that automates direct mail marketing. With a background in starting tech companies in the Boston area since the late 1980s, Dennis has focused on leveraging technology to modernize the direct mail industry.
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