Combatting Digital Overload: Strategies for Intentional Communication

Digital Signage Done Right

EPISODE 164

In a world saturated with audiovisual stimuli, this episode dives into the growing issue of digital overload. We explore the psychological effects of constant connectivity, from phantom vibrations to cognitive fatigue, and examine how this impacts our ability to focus and engage.

Understanding the challenges audiences face is the first step towards more effective communication.

Moving beyond simply acknowledging the problem, we provide practical advice for those working in digital communications. By focusing on genuine connection and recognizing the individual stories of our audience, we can create a more meaningful and less overwhelming digital experience.

• Learn to recognize the signs and impacts of digital overload on your audience.
• Understand the role of communications in contributing to or alleviating information fatigue.
• Discover how to design digital signage content that respects your audience's attention.
• Leverage recognition and community-building for higher engagement and less digital noise.
• Use intentional, consolidated and automated content for a less overwhelming environment.

See the full transcript HERE

Get more tips on digital outreach for hybrid offices in our Guide to Engaging Remote Employees HERE