How to market your agency business, with Dan Archer

Creative Agency Account Manager Podcast

Welcome to Episode 77. On this episode, I chat to Dan Archer, a marketing expert for agencies.
This episode is packed full of practical tips to help you with your own agency's marketing. Dan shares with me:
- the biggest challenges facing agencies when it comes to marketing their services
- practical and actionable advice for how to approach it
- what the most successful agencies right now are doing to market themselves
- and why you don't necessarily have to be the agency personality on LinkedIn.
If you're not already a member of the free Agencynomics community, then go to https://agencynomics.com. See all the benefits of joining, it's absolutely free and for the value that you receive, you will not be disappointed.
Growing your existing accounts is one of the most overlooked sources of new revenue. If your account managers are proactively looking for ways to help your clients reach their goals, you will grow your revenue too. So if you have one or more account managers in your team and you want to make sure that they have the skills to retain and grow their accounts, then make sure you're setting them up for success by investing in formal training. You'll find more details about my training programmes on my website https://www.account management skills.com/training. You can also book a quick call with me to talk about your specific needs.