Who’s Protecting the Soul of Your Company?

Create Magic At Work®

Ever felt like your team is moving so fast you’re forgetting why you started?

This week on Create Magic at Work®, Amy introduces you to the Flamekeeper—a powerful Archetype of Change™ who protects meaning, mission, and memory during transformation. Flamekeepers aren’t afraid of change—but they are deeply committed to keeping the soul of an organization alive.

You’ll meet Layla, a nonprofit leader whose values-driven leadership helped re-center her team when evolution started to look a lot like erasure.

Inside this episode: 🕯 The difference between resisting change and protecting purpose 🕯 Why Flamekeepers are often misread as "too idealistic" 🕯 How this Archetype acts as a moral compass in messy transformation 🕯 What every leader should be asking before rolling out change

Amy also shares how Create Magic at Work® uses the Archetypes of Change™ framework in executive coaching, leadership retreats, and team development to move change initiatives forward with more alignment—and less burnout.

🎧 Tune in if: ✔ You’ve ever rolled your eyes at someone who “talks about the old days” ✔ You’re the one constantly holding the torch for values ✔ Your company is in the middle of big change—and forgetting its roots

👉 Want to learn more about the Archetypes of Change for your organization? Visit createmagicatwork.net to connect.

Additional Resources:

Discover Your Spiritual Intelligence at Work

Connect with Amy Lynn Durham

Learn More About Create Magic at Work

More on PeopleForward Network

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Key Takeaways:

• Flamekeepers protect organizational purpose, not resist change.
• They hold collective memory, tell the founding stories, and anchor teams in mission.
• When honored, Flamekeepers accelerate alignment and reduce resistance.
• Their shadow side includes inflexibility and potential burnout from holding ideals.
• Empowering them early in change processes can unify teams and preserve values.