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B2B Marketing Attribution with Steffen Hedebrandt
Manage episode 329540812 series 2816925
Marketing attribution remains the biggest “black box” for SaaS people. What’s the right way to think about it? In this episode, we talk to Steffen Hedebrandt, co-founder and CMO of Dreamdata. You'll learn about the typical customer journeys in B2B SaaS, which channels are the easiest to measure, tips for running marketing experiments, and more.
Visit our website for the detailed episode recap with key learnings.
- Dreamdata — Steffen’s product
- Trustpilot — a popular review platform
- B2B go-to-market benchmarks 2022 — a study by Dreamdata
- HubSpot, Segment — marketplaces to list your product
- ICP — ideal customer profile
- Capterra, G2 — other popular review sites
- Follow Steffen on LinkedIn
- Try Dreamdata for free
Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.
Sponsor
This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.
82 epizódok
Manage episode 329540812 series 2816925
Marketing attribution remains the biggest “black box” for SaaS people. What’s the right way to think about it? In this episode, we talk to Steffen Hedebrandt, co-founder and CMO of Dreamdata. You'll learn about the typical customer journeys in B2B SaaS, which channels are the easiest to measure, tips for running marketing experiments, and more.
Visit our website for the detailed episode recap with key learnings.
- Dreamdata — Steffen’s product
- Trustpilot — a popular review platform
- B2B go-to-market benchmarks 2022 — a study by Dreamdata
- HubSpot, Segment — marketplaces to list your product
- ICP — ideal customer profile
- Capterra, G2 — other popular review sites
- Follow Steffen on LinkedIn
- Try Dreamdata for free
Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.
Sponsor
This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.
82 epizódok
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