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Interview: Dan Ariely, author of Predictably Irrational, on unfakeable signals, friction, and trust in brands
Manage episode 513809707 series 3438351
In this episode, Dan Ariely joins us to explore how brands build trust, communicate authentically, and reduce friction. From peacocks to pricing to motivational t-shirts, he unpacks the behavioral signals that shape consumer perception and drive long-term brand value.
90 epizódok
Interview: Dan Ariely, author of Predictably Irrational, on unfakeable signals, friction, and trust in brands
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Manage episode 513809707 series 3438351
In this episode, Dan Ariely joins us to explore how brands build trust, communicate authentically, and reduce friction. From peacocks to pricing to motivational t-shirts, he unpacks the behavioral signals that shape consumer perception and drive long-term brand value.
90 epizódok
Minden epizód
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