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Fried chicken, beer, and the CBL's first national experiment
Manage episode 363595307 series 3438351
KFC's secret recipe for innovation is not just herbs and spices- it's behavioral science.Through continuous testing and learnings, KFC is able to stay ahead of the game in the fast-food industry while cooking up creative ways to satisfy their customers' cravings.
57 epizódok
Fried chicken, beer, and the CBL's first national experiment
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Manage episode 363595307 series 3438351
KFC's secret recipe for innovation is not just herbs and spices- it's behavioral science.Through continuous testing and learnings, KFC is able to stay ahead of the game in the fast-food industry while cooking up creative ways to satisfy their customers' cravings.
57 epizódok
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1 Eleven Madison Park: How Applying Simple Principles From Behavioral Science Helped It Become The Best Restaurant In The World 30:40
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1 Interview with Sarah Carter: co-author of "How Not to Plan" 1:00:04
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1 Kraft Mac and Cheese: how to overcome the pitfalls of launching a healthier variant of your product 29:28
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