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Optimizing Your B2B Marketing Funnel With Guest Dan Vanacore
Manage episode 379760546 series 3444167
A tartalmat a Kevin Brown & Tom Burton, Kevin Brown, and Tom Burton biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Kevin Brown & Tom Burton, Kevin Brown, and Tom Burton vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
Do you assume that a prospective customer moves seamlessly from awareness to consideration to conversation in a pre-determined way? If so, you may be in for a shock. According to a new report, many B2B marketing experts agree the traditional marketing funnel is no longer fit for purpose. This week, we're joined by Dan Vanacore, Director of New Business Development at Cloud 9 ERP Solutions, to take a closer look at what can be done to create and nurture your B2B eComm customer journey. We also examine how the UAW's continued strike could have larger affects on wholesale distribution, and of course, more on the continuing growth of AI.
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