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Darn Good Distributors is the podcast for B2B eCommerce professionals who are tired of fluff and ready for the real stuff. Hosted by Kyler Nixon, each episode features conversations with boots-on-the-ground leaders—from CEOs and marketers to operators and digital pioneers—who are redefining what success looks like in B2B distribution. You’ll hear practical strategies, hard-earned lessons, and honest takes on what’s working right now. Whether you’re scaling your company, rethinking digital, o ...
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No one teaches you how to run a distribution business. There’s no playbook for navigating shifting markets, growing sales, or making the right bets on technology. The best distributors figure it out by talking to the right people and learning from experience. That’s what In the Mind of a Distributor is all about. Each month, Benj Cohen—founder of Proton, the CRM built for distributors—sits down with industry leaders, from owners to operators to sales pros, to break down what’s working, what’ ...
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Distributors are evolving to help you be better prepared for network-based business. We find out how they’re gearing up to support this trend — as well what they expect from the security market in 2012.
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This podcast is for anyone who works at a beer distributor! If you run the route, drive the truck, stack the cases, call the buyers, manage the suppliers, load the repack, organize the POS, clean the lines, host the events, move the pallets, order the containers, count the money, fix the iPads, or Lead and Motivate the Team to win in the trade ~ then you can say #iSellBeer! In each episode I will interview industry legends from around the country who have careers at beer distributors. In tal ...
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show series
 
In this episode, Benj talks with Ali Hasham, CEO and Founder of Revenue Optics, about what it takes to build high-performing inside sales teams in distribution. With nearly 25 years in the industry, Ali shares how he built inside sales organizations from scratch three separate times, scaling teams from a single person to as many as 90 reps. Ali bre…
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A sign supply distributor with weird videos, a slightly serious podcast, and 82 straight weeks without missing. That rhythm shifts casual viewers into customers who already feel like they know the team. Hosted by Kyler Nixon, this conversation with Tyler Hull from Wesco Sign Supply walks through how consistent content, in person events, long form p…
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A 40th year in distribution brings perspective on culture, leadership, and growth. Kyler Nixon sits with Mark Knight, CEO at Fibre Glast, to talk management style, respect, and giving credit where credit is due. Mark shares early lessons like “sometimes you just need to show people who’s boss,” and why he chose assertive, direct, and supportive lea…
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SMS marketing shows up where busy professionals live, on their phones. In this conversation, Kyler Nixon sits down with Kristin Dean to unpack why hairstylists, massage therapists, and spa pros engage in the middle of the day, how product-focused texts beat education in SMS, and why webinars still win. Kristin shares the starting point, taking top-…
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In this episode of In the Mind of a Distributor, Benj sits down with Gary Corless, former CEO of PSS World Medical (now McKesson Medical-Surgical), to unpack how the company scaled from a $15M startup pulling orders in shopping carts to a $2B industry leader. The key to that growth was a rich company-wide culture where everyone (not just sales) own…
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Branding can carry a mythical connotation, but the real signal shows up in how you communicate when the waters get murky. In this conversation, Kyler Nixon sits down with Andrew Haring to contrast blanket price increases with a customer-first stance that says we are here to serve our customers and we are in your corner. Andrew unpacks proactive pri…
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A big e-comm overhaul with brick and mortar, e-commerce, sales reps, and education moving together. Kyler Nixon sits down with Jeremy Ott to unpack a massive ecommerce overhaul. The conversation walks through a six to eight month RFP process, executive buy-in from a forward-thinking CEO, and the push for more core out of the box functionality, pers…
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“Customers are buying trust.” That line stopped the conversation and set the tone for a candid look at long sales cycles, culture, and product bets. Host Kyler Nixon sits down with Nic Breedlove to unpack a model that blends distributor and manufacturer, serves about 350 distributors, and manages operations in Indianapolis, Savannah, and Houston. T…
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In this episode, Benj sits down with Brian Walker, Chief Product Officer at Grainger, to unpack how one of the largest distributors in the world approaches merchandising at scale. With over 2 million SKUs in their core business and an endless assortment model through Zoro, Grainger’s merchandising strategy is anything but simple. Brian explains how…
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Welcome to Darn Good Distributors with Kyler Nixon. Today’s conversation with Eric Reffett centers on a 360 view of the organization, moving from a finance path to president, and building a team that is direct, respectful, and aligned. Eric explains starting in a space between a startup and an established company, doing invoice entry and reconcilin…
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When distributors talk about a website overhaul, it usually stops at dreaming. For Kyler Nixon and his guest Faith Tank, the story is different. Faith, Director of Marketing and Events at Zip’s AW Direct, shares how her team transitioned from a brochure-style site into a fully integrated e-commerce platform. ㅤ From the challenges of merging brands …
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Kyler Nixon welcomes Jason Hugo, founder and president at Quick Response Fire Supply, to explore how a decade of blogging and long form content reshaped a distribution business. Jason traces the journey back to 2012 when a single conference sparked the idea that consistent SEO-driven articles could attract the right buyers. Early experiments showed…
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Core values that feel obscure turn into core actions that live in the fabric of a company. Host Kyler Nixon sits down with NataLee Allen, Visionary and CEO at ClearBags, to walk through a practical shift from five words to 26 behaviors that repeat every week. NataLee shares how she stepped into leadership after 2019 without the “everything falls on…
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In this episode, Benj talks with Larry Stoddard, a distribution industry veteran who's led companies through massive growth phases at Ferguson, Bradco, and RelaDyne. Larry pulls back the curtain on what private equity partnerships actually look like in distribution: from why PE firms are drawn to distributors, to the real operational challenges of …
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Explaining B2B to someone who only knows consumer brands can feel like a challenge. Kyler Nixon sits down with Marta Dalton, VP of Customer Growth and Data at PetSafe Brands, to explore the core differences between B2B and B2C eCommerce and where they overlap. ㅤ Marta shares how pricing, catalogs, checkout, and delivery look completely different in…
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In this episode of Darn Good Distributors, host Kyler Nixon sits down with Gilbert Welsford Jr., the CEO of ValveMan.com, to explore how a third-generation valve expert is reshaping the way an entire industry thinks about marketing, sales, and customer experience. ㅤ Gil shares how he’s leveraged LinkedIn, podcasting, and thought leadership to build…
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Welcome to Darn Good Distributors, the podcast for B2B eCommerce professionals who want to hear what’s really working in distribution today. ㅤ Each week, host Kyler Nixon sits down with CEOs, marketers, and operators who are driving real results and redefining success. These are the stories, lessons, and strategies you won’t get from consultants—ju…
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In this episode, Benj talks with Matt Cohen, President of Replenex, about joining his family business and leading a shift towards a model built around offerings that truly matter to customers and the business. In the first half, Matt shares what it took to align the team around value-added services. The second half gets tactical, covering: what mos…
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In this episode, Benj talks with Jeff McLendon, CEO and President of Specialty Building Products, about how he scaled the company from $500 million to $4 billion by pairing intentional acquisitions with disciplined organic growth. He unpacks how the two strategies fuel each other and why the operations and people side of acquisitions are just as cr…
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In this episode, Joyce Lansdale—Vallen's VP of Enterprise Business Development and Chairman of the Industrial Supply Association Board—shares her deep insights on selling to enterprise customers. With over 30 years in distribution, she explains exactly what these big clients are looking for, which internal and customer teams have to collaborate in …
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In this episode, Benj talks with Chuck Cohen, Managing Director of Benco Dental, about what it really takes to build and sustain a growing distribution business over the long haul. Chuck shares the story of growing Benco from $85 million to over $1 billion in revenue. Along the way, he reflects on the decisions that made that growth possible: from …
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n this PowerTalk Tracy describes and explains the definitions, systems, and cycles for great execution in chain accounts as it relates to "gap-closing" for chain features. If you're new to a chain route or responsible for overall chain execution at your distributorship you'll want to sue this episode for new hire training over and over again! He'll…
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Click to Download the NBWA decks www.isellbeer.com/nbwa SHOW DETAILS NBWA NextGen Conference celebrated its 7th year in New Orleans, and Tracy Neal was honored to meet the next generation of beer distributor leaders. Episodes 023-026 will feature stories from the young and up-and-coming. As much as the industry has changed, the heart has stayed the…
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Click to Download the NBWA decks www.isellbeer.com/nbwa SHOW DETAILS NBWA NextGen Conference celebrated its 7th year in New Orleans, and Tracy Neal was honored to meet the next generation of beer distributor leaders. Episodes 023-026 will feature stories from the young and up-and-coming. As much as the industry has changed, the heart has stayed the…
  continue reading
 
Click to Download the NBWA decks www.isellbeer.com/nbwa SHOW DETAILS NBWA NextGen Conference celebrated its 7th year in New Orleans, and Tracy Neal was honored to meet the next generation of beer distributor leaders. Episodes 023-026 will feature stories from the young and up-and-coming. As much as the industry has changed, the heart has stayed the…
  continue reading
 
Click to Download the NBWA decks www.isellbeer.com/nbwa SHOW DETAILS NBWA NextGen Conference celebrated its 7th year in New Orleans, and Tracy Neal was honored to meet the next generation of beer distributor leaders. Episodes 023-026 will feature stories from the young and up-and-coming. As much as the industry has changed, the heart has stayed the…
  continue reading
 
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