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Has AI Hype Peaked? And Why Branding Is So Important in B2B
Manage episode 433519075 series 3444167
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As you may have noticed, the stock market took a nose dive last week, prompted in no small part to AI-driven tech stocks lowering revenue expectations. This has led many to wonder, is the AI Bubble about to burst?
On this week's episode, we take a closer look at whether AI is the technological revolution it has been touted to be. Will it cure cancer and lead to a life of leisure, or is it just another hammer in your tech tool belt, there to use when called for?
We also take a look at why branding is such an important key to B2B success. DTC marketers talk a lot about differentiation and identity, and find themselves mostly ignored in the B2B world...but do they have a point?
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