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Flipping the Swoosh Script
Manage episode 506665855 series 1257046
Nike has one of the most recognizable taglines in the world. But as its brand struggles to reach Gen Z, it’s betting that playing with that equity will pay dividends. In this episode, Brittaney Kiefer unpacks Nike’s latest global brand campaign and whether or not a flip on its tagline will resonate with the anxious generation.
Learn more about miniMBA courses HERE
Hosted on Acast. See acast.com/privacy for more information.
59 epizódok
Manage episode 506665855 series 1257046
Nike has one of the most recognizable taglines in the world. But as its brand struggles to reach Gen Z, it’s betting that playing with that equity will pay dividends. In this episode, Brittaney Kiefer unpacks Nike’s latest global brand campaign and whether or not a flip on its tagline will resonate with the anxious generation.
Learn more about miniMBA courses HERE
Hosted on Acast. See acast.com/privacy for more information.
59 epizódok
Minden epizód
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