show episodes
 
This podcast covers everything from what to do if you're business is attending a trade show, to how to market and brand your company through design and story. Listen to Highway 85 Creative's CEO Guy Zwick and featured guests as they share great knowledge and insights, so you can make sure you to make the best out of your next trade show.
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show series
 
Clients, Team Members, Management. Everyone gets complacent, but it’s important to get ourselves out of these slumps and to recognize that every moment and interaction holds opportunity. We all need a wake up call. And here it is, a rant on productivity and inspiration by Highway 85 Creative.
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You’ve probably heard the buzzword “experiential marketing” being thrown around, but what does it really mean? Learning about experiential marketing and how it can be incorporated into the trade show world is crucial to succeeding at your next trade show. Learn more at www.Highway85Creative.com
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Emma Bica of PeopleNet joins us from our booth on the last day of ExhibitorLive. Our Director of Operations Angelina is roped in to talk Minnesota lingo, how Emma helped Exhibitor bring social media education into the show, and bringing social media to older generations that aren’t as comfortable with it.…
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Don Colliver of Cirque to Work and Don Svehla of Exhibit City News join us for some clowning around from the show floor at ExhibitorLive. We discuss how technologies like Skype and virtual conferences have improved trade shows rather than replacing them, how experiences have become more important, and what it all boils down to: engagement.…
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This episode has us super excited about the next generation of designers coming into the industry! In this episode of the Creative Spaces Podcast a group of design students from Bemidji State University in Minnesota join us from ExhibitorLive to talk "Minnesota nice", the only exhibit design bachelor’s program in the country, and our old timers pas…
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Rebecca McFarland and David Pott of Ark Media join us at ExhibitorLive to discuss using data to tell stories, the sweet spot to change behavior, and improving collaboration. We also have a great discussion on the tendency to design around using new exciting technology, rather than really thinking about our goals and the story we want to tell and th…
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Nexus 21 is a poster child for how to do trade shows right. Listen to how they wow their customers, prospects and partners at their events. Guiding philosophy — 3:15 When do you start your show planning process ? — 7:29 Lead Generation and lead follow-up — 11:50 Customer outreach, pre-show promotion, unique give-aways — 20:15 Social Media Integrati…
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In this episode, Guy Zwick shares a great experience and challenge presented by one of Highway 85 Creative's clients, Best Western. With a time crunch, and all the pressures of building a trade show exhibit to be perfect, here we hear the story of how Guy and his team rose to the occasion.Highway 85 Creative által
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Each year, businesses of all sizes attend trade shows with specific goals in mind, such as achieving sales, brand awareness or maybe a combination of both. In this episode, Guy Zwick explains his process for understanding a client's initial goals, as well as providing them with the clarity and guidance for a successful trade show.…
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