Exhibitor Live 2018: Ark Media
Manage episode 434182679 series 3593096
Rebecca McFarland and David Pott of Ark Media join us at ExhibitorLive to discuss using data to tell stories, the sweet spot to change behavior, and improving collaboration. We also have a great discussion on the tendency to design around using new exciting technology, rather than really thinking about our goals and the story we want to tell and then how to incorporate technology into that journey.
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