show episodes
 
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation ...
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The Marketing Freaks podcast by Overdrive Digital. Join us for a series of expert interviews and tons of tips on how you can improve your digital marketing performance. If you enjoy it, please do subscribe :)
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Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and has been studying the effects of psychology, behavior research, and neuroscience on persuasion and marketing in business, leadership and everyday life. In every episode, Roger shares brain-oriented tactics, along with the expertise of his guests, to increase persuasion with concrete, research-based neuromarketing advice. Guests include best-selling authors and thought leaders like ...
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Whether you're looking for inspiration for your art or understand how to profit from it, you've come to the right place. You’ll learn the practical strategies you need to learn to sell your art plus develop a confident mindset in order to succeed. Not only is profiting from your passion possible but it’s also common. We dive into topics such as social media marketing, selling art online as well as shifting your mindset to banish your inner critic and overcome impostor syndrome and beat starv ...
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Timothy Maurice Webster is a 4-time bestselling behavioural psychology author. The Brain and Brand show explores leading global brain insights so you can apply research from Neuroscience and Behavioural science to your personal and professional possibilities. Timothy is committed to simplifying the science of human and brand behaviour and will bring you leading thought leaders and researchers from around the world. You’ll be escorted to the edge of your brain’s boundaries and discover more o ...
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Welcome to The Chemical Show™, where chemicals mean business. If you're looking for insights from business leaders of mid-market to Fortune 50, this is the place to be. Featuring interviews with industry executives, you’ll hear about the key trends impacting chemicals and plastics today: growth, sustainability, innovation, business transformation, digitalization, supply chain, talent, strategic marketing, customer experience and much more. Episodes are published every Tuesday. Host Victoria ...
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This podcast is not for the average but for the savage, This podcast is not for the excuse-makers, or the whiners but for the winners, This podcast is for the people who are willing to pay the price upfront and get 1% better daily, For everyone who is in the latter category, Welcome to the Battle against average. Welcome to a journey of Growth, Progress, and Greatness.
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show series
 
How can you use pricing and the science behind it to your advantage when pricing your art? We’ve unpacked a load of information on pricing which you don’t want to miss. In this episode, you’ll: Learn the behavioral science behind pricing Discover factors in marketing your brand as quality or value Gain insights on what not to do when pricing your p…
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Welcome back to episode 159 and the second instalment in the Scale Up Season. This week, we're joined by Melina Palmer, applied behaviour economist, podcast host of the Brainy Business and Author. Melina's latest book "The Truth About Pricing" discusses how pricing isn't just about price and the psychological factors to consider to make your custom…
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🎧 Hear directly from 5 artists who used the principles of Artpreneur and the strategies inside The Artist Incubator program to turn their passion into a thriving living for their art ⏳ Registration is closing on Tuesday September 17 11:59pm ET (SchulmanArt.com/enroll) 🍿 Binge watch the complete bootcamp here: SchulmanArt.com/Binge (Tuesday is your …
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Timothy speaks with Neuroscientist Sonja Hofer about her ground breaking research on how the brain processes unexpected events into your life and why this matters to you in your quest persue greater mental health as well as to understand those around you better. Check out the research in nature.com https://www.nature.com/articles/s41586-024-07851-w…
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In this episode of The Brainy Business podcast, host Melina Palmer welcomes Nobel Prize winner Dr. Bob Lefkowitz for an insightful discussion on mentorship, focus, and the power of saying no. Dr. Lefkowitz, a distinguished professor at Duke University Medical Center, shares his journey from a passionate physician to a Nobel laureate in Chemistry, h…
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Welcome back to episode 161 of the Marketing Freaks Podcast and the 4th episode in the Scale Up Season. In this episode, Jon is joined by Arafa Heneghan, Director of Brand at AO to discuss the impact of brand investment and strategy in AO's growth. From creating a unified customer experience across all touchpoints to finding the perfect balance bet…
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Join us at The Chemical Summit on October 8-9, 2024 to engage with great leaders, including many guests of The Chemical Show. Visit thechemicalsummit.com for more information and to register. Ep 179 Show Notes Geopolitical shifts, economic challenges, and sustainability goals are reshaping the global chemical industry. John Richardson, senior consu…
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Your “About page” is one of the most crucial parts of your website which customers look at and it’s the place where you’ll either attract or repel art collectors. In this episode, you’ll learn 5 mistakes you might be making when writing yours. In this episode, you’ll discover: Learn why you can’t depend on AI when writing Explore how the sacred cre…
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In this episode of The Brainy Business podcast, Melina Palmer explores the concept of defaults, how they impact our decisions, and the critical role they play in business and everyday life. Melina discusses the omnipresence of defaults and how they influence our choices, often without us even realizing it. She explains the concept of status quo bia…
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Timothy continues his research on happiness with Peter Teuscher, the author of Rethinking Happiness and the Beliefs that Guide You. Peter shares practical insights on mental discoveries. Peter is incredibly transparent about how he overcame depression naturally, without medication and how you can to. As a global coach, he also unpacks insights from…
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😱 If you're struggling to get your ART BUSINESS off the ground — it's NOT your fault. And it's not because you don't work hard enough. You're just focusing on all the wrong things! 🎨Join me for a FREE, 3-DayArtpreneur Bootcamp and I'll show you a better way. ✨ 👉schulmanart.com/bootcamp
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In this episode of The Brainy Business podcast, Melina Palmer and Christopher Frank, Chief Client Officer at PSB Insights, dive into the art of decision-making in a data-driven world. Christopher, who has a rich background with industry giants like American Express and Microsoft, shares his expertise in leveraging consumer insights to gain a compet…
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Welcome to episode 160 of the Marketing Freaks Podcast and episode 3 in the Scale Up Season! In this episode, Abi is back! Jon and Abi talk about the key "gotcha" moments that often impact the ability to scale, and how to tackle them. Key Takeaways: Why scaling up isn't just about increasing spend and the importance of having the appropriate struct…
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Join us at The Chemical Summit on October 8-9, 2024 to engage with great leaders, including many guests of The Chemical Show. Visit thechemicalsummit.com for more information and to register. Ep 178 Show Notes - How Collaboration, Customers, and Community Contribute to Sustainability Uncover the impactful stories behind the winners of American Chem…
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In this episode of The Brainy Business podcast, Melina Palmer explores the power of questions in project scoping with Beatrix Daros. Originally aired in 2022, this episode revisits their collaborative work from 2019, focusing on leveraging behavioral economics to enhance project outcomes. Beatrix emphasizes the importance of balancing technology wi…
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In this episode of The Brainy Business podcast, Melina Palmer welcomes Alex Edmans, author of May Contain Lies, to discuss the fascinating intersection of finance, behavioral economics, and misinformation. Alex, a professor of finance at London Business School with a Ph.D. from MIT, delves into the impact of emotions on the stock market, using intr…
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Chad Prinkey, Founder and CEO of Well Built Construction Consulting Chad Prinkey is the Founder and CEO of Well Built Construction Consulting, a firm specializing in helping small to mid-size commercial contractors and developers. He focuses on improving team skills, compensation structures, and communication within construction teams. Prinkey's co…
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Join us at The Chemical Summit on October 8-9, 2024 to engage with great leaders, including many guests of The Chemical Show. Visit thechemicalsummit.com for more information and to register. Discover how necessity is driving sustainable innovation in the chemical industry with host Victoria Meyer and guests Robert Dishman of Cyclx and Matt Adams o…
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In this edition of Kvetch and Kvell, systems expert Jen Lehner and I will be talking about failures and why it’s necessary to succeed. BONUS: tips on creating your welcome sequence. In this episode, you’ll: Explore more about creating an effective welcome sequence Discover the latest apps you can use on your webinars and meetings Learn how a small …
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In this episode of The Brainy Business podcast, Melina Palmer explores the fascinating world of lazy brain biases. This episode is part of an eight-part series exploring various biases, focusing on how our brains prefer to take the path of least resistance. This rapid-fire episode provides a brief overview of each bias, helping you understand their…
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In this episode of Brainfluence, host Roger Dooley welcomes back Richard Shotton, a marketing expert with 23 years of experience working with major brands like Google and Mondelez. Shotton specializes in applying behavioral science to marketing and is the author of two books, including his latest, "The Illusion of Choice: 16.5 Psychological Biases …
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In this episode of The Brainy Business podcast, Melina Palmer is joined by Beatriz Vallejo, CEO of Ethos BT, to discuss the impactful work of reducing misinformation and polarization in Colombia using behavioral science. Beatriz, a behavioral scientist and economist, shares her journey from studying economics in Colombia to completing a master's in…
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Timothy sits down with Siobhan McHale, the Author of The Hive Mind at Work: Harnessing the Power of Group Intelligence to Create Meaningful and Lasting Change. Siobhan shares how leaders can understand group psychology to create teams that operate with high energy and productive force.Timothy Maurice által
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Welcome back to episode 158 of the Marketing Freaks Podcast! We've taken an extended break, but we're back with the Scale Up Season. We will be inviting key individuals from brands that are currently and successfully scaling their business, mar-tech providers and digital marketing practitioners to join us on the sofa to share their knowledge. We're…
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Join us at The Chemical Summit on October 8-9, 2024 to engage with great leaders, including many guests of The Chemical Show. Visit thechemicalsummit.com for more information and to register. Explore the intersection of digital innovation and chemical distribution with host Victoria Meyer and Austin Nichols, CEO of ChemPoint, on The Chemical Show. …
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Imposter Syndrome sometimes can get the best of us. If it’s something you suffer from, you’re not alone. Struggling with confidence and people-pleasing all her life, life coach Jule Kim talks about overcoming imposter syndrome. In this episode, you’ll: Gain insights to overcome imposter blocks that hinder us from growth Discover the benefits of wri…
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In this Brainfluence episode, we discuss some surprising customer experience findings from a Harvard Business Review study. Our guest, Mauro Carobene, VP and Global Head of Customer Interaction Suite at Tata Communications, sponsor of the study, joins me to share insights on how enterprises are managing and improving customer interactions today. Ma…
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In episode 419 of The Brainy Business podcast, Dr. Ruth Gotian, co-author of the Financial Times Guide to Mentoring, shares her extensive expertise on mentorship and leadership development with host Melina Palmer. Ruth, who serves as the Chief Learning Officer and Associate Professor of Education in Anesthesiology at Weill Cornell Medicine, is a gl…
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Keith Rosen, CEO of Profit Builders Keith Rosen is a globally acclaimed CEO, leadership coach, and author, known for transforming the way organizations approach sales and leadership. As the CEO of Profit Builders, a premier leadership coaching firm, Keith has dedicated his career to coaching over 3 million managers and salespeople across six contin…
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Alan McLaren, Co-Founder STRATA Originals Alan McLaren is a personal branding and digital marketing expert with over 30 years of experience. As the Co-Founder of STRATA Originals, he collaborates with CEOs and executive leaders to strategically build their personal brands. Alan's passion for personal branding originated from his extensive backgroun…
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Join us at The Chemical Summit on October 8-9, 2024 to engage with great leaders, including many guests of The Chemical Show. Visit thechemicalsummit.com for more information and to register. Exploring the crucial role of resilience in both personal and professional contexts, host Victoria Meyer delves into how businesses and individuals can adapt,…
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Most artists struggle not because they aren't working hard enough, but because they focus on the wrong things. These tips that I’m sharing helped me stay focused and they’ll be a great big help to you too. In this episode, you’ll: Learn actionable ways to stay focused and finish your goals Discover productivity techniques that will help you build g…
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In this episode of The Brainy Business podcast, Melina Palmer dives into the fascinating world of personal biases, exploring how our brains are wired to perceive ourselves and the world around us. This episode, originally aired in April 2019, provides a rapid-fire overview of various biases that impact our personal and professional lives. Melina di…
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In episode 417 of The Brainy Business podcast, Melina Palmer interviews Justin Jones-Fosu, author of I Respectfully Disagree. Justin, the CEO of Work Meaningful, is a dynamic speaker and thought leader on topics of meaningful work and inclusion, delivering over 50 keynote addresses annually. His latest book delves into navigating difficult conversa…
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Join us at The Chemical Summit on October 8-9, 2024 to engage with great leaders, including many guests of The Chemical Show. Visit thechemicalsummit.com for more information and to register. Discover how hiring for character and training for skills can cultivate a thriving company culture with Kris Maynard, executive chairman of Essential Ingredie…
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One of my artist incubator members has just made a record-breaking sale of over $35K in the span of 5 months. Tune in to learn how Lynn did it! In this episode, you’ll: Gain tips on overcoming shyness and fear of failure to reach out to collectors Discover how being inside the Artist Incubator helped Lynn reach her goals Learn why and how building …
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In this episode of The Brainy Business podcast, Melina Palmer dives into the intricacies of motivation, exploring how our brains can both get and stay motivated. This episode is designed to help you understand the psychological underpinnings of motivation, including the impact of behavioral economics concepts like loss aversion, habits, and framing…
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In episode 415 of The Brainy Business podcast, host Melina Palmer welcomes Anthony Damtsis, Deputy Head of Behavioral Finance at TD Wealth. Anthony shares his fascinating journey from leading the behavioral science practice at Discover Card in Chicago to his current role at TD Wealth, where he develops tools to help advisors integrate behavioral fi…
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Join us at The Chemical Summit on October 8-9, 2024 to engage with great leaders, including many guests of The Chemical Show. Visit thechemicalsummit.com for more information and to register. Sharing valuable insights on strategic partnerships, Rob van der Meij, a partner at Capricorn Partners joins host Victoria Meyer for the final installment of …
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