The SaaS Scaling Secrets podcast reveals the strategies and insights behind scaling B2B SaaS companies to new heights. Dan Balcauski, founder of Product Tranquility, leads conversations with successful SaaS CEOs, exploring their challenges, triumphs, and the secrets that propelled their businesses to the next level.
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Tune into the Practical Founders Podcast with host Greg Head for weekly in-depth interviews with founders who have built valuable software companies--without big funding.
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The show for SaaS marketers and product people. We talk with industry experts about email automation, marketing, content, and product strategy.
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John Barrows is a leading B2B sales trainer and founder of JBarrows Consulting. His clients include Salesforce, LinkedIn, and Okta. Each Week he gives you actionable sales tips to close more business and brings on industry leaders.
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Path2Product's Mission is to bridge the gap in product management experience for aspiring product managers, so the Lessons In Product Management podcast is here to support that effort, as well as provide valuable insights to existing PMs and PM leaders.
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Ever wondered how to use your experience to start or grow a business? The First Customer intimately dissects successful entrepreneurs journeys to their first customer. Learn from practical real-life examples of regular people transforming into superheroes by starting their own business. Buckle up … the rocket is taking off!
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We‘re all obsessed with product brands, especially those driven by a vision and purpose. Product: Knowledge explores the art of the product launch, from secret Obsession Branding™ techniques to product positioning, product-market fit and other specialized attributes of product marketing that combine to become the difference between stratospheric success stories and catastrophic product failures. It’s the podcast about creating and marketing SaaS, B2B and consumer products people truly need. ...
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The official podcast of the Indian marketer, author and podcaster Yaagneshwaran Ganesh, popularly known as Yaag. Yaag is a self-experimenter and a philosopher at heart who shares his experiences and philosophies on marketing, startups, writing books, running podcasts, and more.
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Hosted by Allan Wille and Lauren Thibodeau, the Metric Stack podcast is the place to hear stories from founders, leaders, marketers, and more as they share how they succeed with data. Whether you’re struggling with data, reluctant to take the leap or maybe you’re a seasoned expert with years of experience, you’ll hear stories from people like you who have used data to grow and scale their business.
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Starting a career in SaaS can be intimidating, but we're here to make it easier. From the basics to the latest trends, we'll help you build a foundation and stay ahead of the curve. This is the ultimate resource for beginners. With interviews and advice from top professionals, you'll get a firsthand look at what it takes to succeed. Whether you're in product, marketing, sales, or customer success, we'll help you get insight into your role, and the broader industry.
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The First Customer - Decoding Value Creation Through Pricing Strategies with Founder Dan Balcauski
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In this episode, I was lucky enough to interview Dan Balcauski, founder and CPO of Product Tranquility. Dan shared his backstory, growing up in Chicago with no direct entrepreneurial influences but finding his path through engineering and the software industry. He moved to Austin, Texas, over 20 years ago, drawn by its warmer climate and tech oppor…
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Jen Igartua: The Role of Revenue Operations in Sustainable Tech Growth
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Jen Igartua is the CEO of Go Nimbly, a RevOps consultancy partnering with high-growth SaaS companies like Zendesk, Twilio, Braze, and Superhuman. Jen and John Barrows delve into strategies for navigating mergers and acquisitions, building brand authority through content, and adapting to sustainable growth in tech. The conversation goes deep into th…
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#116: The Do’s and Don’ts of Adding Offshore Software Development Talent – Matt Watson
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Last year I interviewed three-time software founder Matt Watson on this podcast about his successful practical founder journeys. Matt leveraged offshore software development talent in his last two SaaS companies to staff up quickly and grow efficiently. His top developers and designers were offshore in the Philippines, but they weren’t one-off cont…
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Bet-the-Company SaaS Leadership with Michael George, CEO of Syncro
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Dan Balcauski interviews Michael George, CEO of Syncro. Michael shares insights from over 25 years of experience leading technology companies like Continuum and Invicti Security to substantial growth. Michael describes pivotal moments, including his early business ventures and experiences with mentorship, like working with inventor Dean Kamen. He e…
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The First Customer - Aligning People, Purpose, and Progress with Co-Founder Alex Levin
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In this episode, I was lucky enough to interview Alex Levin, Co-Founder and CEO of Regal.io. Alex grew up in Manhattan with a father who ran a steel service business. Alex absorbed early lessons about business operations and efficiency. While his father’s ventures in technology during the late 90s exposed him to a rapidly changing landscape, Alex i…
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Vinnie Romano: The Future of Personal Branding in the World of AI
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Vinnie Romano, co-founder and CMO of MySocial.ai, brings nearly two decades of creative advertising experience spanning Europe and Asia Pacific. In this episode, Vinnie explores the powerful synergy between sales and marketing, the growing role of AI in content creation, and the importance of personal branding. Packed with insights on maintaining a…
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Should product managers have side projects while employed?
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Key Takeaways Side projects offer valuable experience for aspiring PMs and an outlet for creativity/ownership for employed PMs Benefits include mental health, skill development, and potential innovation Time management and prioritizing core job responsibilities are crucial when pursuing side projects Companies like Google (20% time) demonstrate the…
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The First Customer - How To Drive Impactful SEO and Conversion Strategies with CEO Dave Schneider
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In this episode, I was lucky enough to interview Dave Schneider, the CEO of Shortlist.io. Dave shares his upbringing in Ashland, Massachusetts, a small town where entrepreneurship was not encouraged. He explains how his early life and family background led him toward a more traditional career path, but eventually, after working a corporate job, he …
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Rethinking Risk and Retention in SaaS with Simon Taylor, CEO of HYCU
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Dan Balcauski interviews Simon Taylor, CEO and founder of HYCU, the world's fastest-growing multi-cloud data protection company. With over 20 years of experience, Simon shares his insights on risk-taking, securing funding, and scaling HYCU to industry leadership. He emphasizes the importance of customer success, retention, and innovation, highlight…
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John Barrows: Future-Proofing Your Sales Career in the Age of AI
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John Barrows sheds light on the future of sales in an AI-driven world, inspiring sales professionals to embrace change and seize new opportunities. With AI revolutionizing the way we work, John shares how to harness its power to eliminate mundane tasks, allowing you to focus on what truly matters: authentic human connections and meaningful client r…
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#115: The SaaS Startup Success Where “Build It And They Will Come” Actually Worked – Quickli
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Eric Dill was a successful mortgage broker in Sydney, Australia, who struggled with the same painful problem as every other broker: manually checking with multiple banks to validate and price mortgages for homeowners. Eric and his good friend Angus Keatinge resolved to create a software product to solve this complicated and chronic problem. Quickli…
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Making Customers Say, “I Need That” – The Art of Irresistible Products
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In this special episode, we're thrilled to announce the release of "I Need That: Creating and Marketing Products People Are Compelled to Buy," now available in audiobook format! Author of “I Need That” and host Laurier Mandin walks you through: Introduction to "I Need That" and its core premise The psychology behind why people buy certain products …
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Managing Priorities with Harry Max
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Are humans inherently bad at managing priorities? In this episode, we talk to Harry Max, speaker, coach, consultant, and author of Managing Priorities. You'll learn about the DEGAP process, the four approaches to prioritization, prioritization processes in large organizations, and more. Visit our website for the detailed episode recap with key lear…
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The Fallacy of Finish Lines in SaaS with Ajoy Krishnamoorthy, CEO of Cin7
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Host Dan Balcauski sits down with Ajoy Krishnamoorthy, CEO of Cin7. Ajoy, with over two decades of experience, shares insights from his career transition from engineering to executive leadership. He discusses his journey and the pivotal moments that shaped his approach to business. The conversation explores Cin7's mission to empower sellers in the …
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Alex Buckles: Becoming a Problem Solver Through Partner Relationships
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Alex Buckles is the CEO of Forecastable and founder of Pathways for Autism. A Marine Corps veteran, Alex draws from his experiences to emphasize the importance of problem-solving and building meaningful relationships in sales. He offers valuable insights on prioritizing quality over quantity, leveraging robust partner networks, and driving more qua…
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#114: Practical Founder Plays to Win Among Giant Partners and Competitors – Guy Rubin
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Guy Rubin is the co-founder and CEO of ebsta, a revenue intelligence platform that works with Salesforce and Hubspot to automatically analyze existing data to improve sales performance. Started in London in 2012, ebsta found success in the early days of the Salesforce marketplace and addon economy as a data tool integrated with customer emails. ebs…
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The First Customer - Embracing the Wild Ride of Breaking Barriers with Founder Donnie Boivin
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In this episode, I was lucky enough to interview Donnie Boivin, Founder and CEO of Success Champions Network. Donnie grew up in a blue-collar family, and never considered starting a business until he was in his 40s. Inspired by thought leaders like Gary Vee and Tim Ferriss, Donnie made the leap after spending nearly two decades in sales, but quickl…
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Scaling through Specialization with Niclas Lilja, CEO of Younium
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Dan Balcauski interviews Niclas Lilja, founder and CEO of Younium. They discuss Niclas's journey from founding Younium to leading it through rapid growth, including expanding into the U.S. market. Niclas shares transformative moments, the challenges in scaling, strategies for building trust among C-level executives, and the importance of having a f…
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The tension between research and shipping products
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Hello and welcome in to another episode of Lessons in Product Management, I’m your host, John Fontenot, and on today’s episode I have Paul Turaew on to talk about his journey into product management and we riff on a number of topics in research. Paul’s a long-time PM, having held a variety of Sr. IC and Director of Product Management roles in Healt…
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Will Barron: Mastering Sales Fundamentals and Managing Fear
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In this episode John Barrows welcomes Will Barron, renowned for his successful podcast "salesman.com," boasting over 700,000 downloads monthly. A disruptor in traditional sales training, Will discusses the importance of sales fundamentals over automation, ethical sales tactics, and the necessity of focusing on the buyer's journey. You will gain val…
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#113: Grew and Sold a Simulation Learning Platform for Higher Education - Stu Draper
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Stuart Draper founded Stukent, an innovative ed-tech company that provides simulated internships for business students. Stukent started by focusing on high-quality digital marketing education for colleges and universities using up-to-date digital textbooks and content. They then added a simulation system for students to practice their digital marke…
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The First Customer - The Power of Subscription Models in E-Commerce with Co-founder Baird Hall
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In this episode, I was lucky enough to interview Baird Hall, co-founder of Churnkey. Growing up in a family of entrepreneurs, Baird didn’t start his first company until he was 27, though he feels he could have begun earlier. His first venture, a social audio network for sports fans, ultimately failed because while the product had passionate users, …
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Global from Day One with Kristjan Vilosius, CEO of Katana
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In this episode of SaaS Scaling Secrets, host Dan Balcauski interviews Kristjan Vilosius, co-founder and CEO of Katana, a leading cloud-based manufacturing and inventory management software for SMBs. Kristjan shares his journey from Soviet-era Estonia to becoming a global SaaS leader, the early influences on his entrepreneurial path, and the foundi…
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Dan Balcauski: Pricing Psychology and Sales Strategies
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Dan Balcauski is the founder and Chief Pricing Officer at Product Tranquility and expert in pricing and packaging for high-volume B2B SaaS companies. In this episode, we explore a variety of pricing strategies, uncover industry-specific practices, and discuss the growing influence of AI in pricing. Dan also shares valuable tips for sales reps and e…
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The First Customer - How to Find Your Authentic Voice in A Crowded Market with CEO Lynn Whitbeck
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In this episode, I was lucky enough to interview Lynn Whitbeck, Founder and CEO of Petite2Queen. Lynn grew up in a mid-sized town, and her experience in the Girl Scouts, where she spearheaded a cookie-selling strategy with a shy friend, sparked her love for sales. That early success, along with her passion for helping people, laid the foundation fo…
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Betting Big on Enterprise from the Beginning with Prabhu Ramachandran, CEO of Facilio
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In this episode of SaaS Scaling Secrets, host Dan Balcauski talks with Prabhu Ramachandran, CEO and co-founder of Facilio, an IoT platform aimed at enhancing operational efficiency in buildings. Prabhu shares his extensive 18-year experience in the SaaS industry, beginning at Zoho and transitioning into founding Facilio. The conversation dives into…
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How to conduct research for internal products with Stephanie Jerome - Product Manager at Okoya
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On today’s episode, I got to speak with Stephanie Jerome, Product Manager at Akoya. Stephanie has a ton of experience managing internal products, and that was the focus of our conversation today. Stephanie also shared how she got her start in product management and lessons she’s learned along the way. If you’re managing or considering managing inte…
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Melanie Fellay: Critical Thinking Skills in an AI-Driven Sales World
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Melanie Fellay, a trailblazing entrepreneur, has been at the forefront of transforming sales enablement through AI-driven solutions. She is is a Forbes 30 Under 30 recipient, Top 100 Female Entrepreneur to Watch and the CEO and co-founder of Spekit where she is on a mission to revolutionize workplace learning. John and Melanie unpack tons of value …
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#111: Bootstrapped Then Raised VC Funding Before Selling to Salesforce for $250 Million
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John Stewart created and sold an engineering services business, then grew a Salesforce integration services company before building some early software products. One of their software experiments allowed Salesforce customers to see and interact with their customer data on a map. When customers paid for it and revenue grew, he and his co-founder wou…
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Implementing Self-service SaaS with Franciska Dethlefsen
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How do you plan and implement a self-serve option for your SaaS? In this episode, we talk to Franciska Dethlefsen, Head of Growth Marketing at Amplitude. You'll learn about their journey from being completely sales-led to launching a self-serve plan, how they approached pricing and packaging, how it all ties with their free plan, what channels they…
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The First Customer - The Transition from Services to Product-focused Business with CTO Len Covello
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In this episode, I was lucky enough to interview Len Covello, CTO and Co-founder of Engage People. Len discusses his early influences, including growing up in Toronto and being inspired by his father, who was an entrepreneur in the catering business. Len's passion for technology started at a young age with his first computer, a Vic 20, and continue…
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Healthy Teams = High Performance with Derk Arts, CEO of Castor
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In this episode of SaaS Scaling Secrets, host Dan Balcauski interviews Dr. Derk Arts, founder and CEO of Castor. Dr. Arts shares his unique journey from medicine to tech entrepreneurship, highlighting how Castor is revolutionizing clinical trials with a focus on global health equity. The conversation covers Derk's early entrepreneurial ventures, th…
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Everett Berry: Will AI-SDR Replace the SDR/BDR?
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Everett Berry, Head of GTM Engineering at Clay.com, joins John Barrows to discuss AI's role in modern sales, the importance of curiosity and continuous learning, and the evolving landscape of sales development roles. With a background as a software engineer and former Head of Growth, Everett shares insights into balancing technology and sales, leve…
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The First Customer - How To Ace Your Business Strategy with Co-Founder Andrew Watson
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In this episode, I was lucky enough to interview Andrew Watson, Co-Founder of Igloo Media. Andrew recounts his upbringing in Italy and England, and how his initial aspirations as a tennis player eventually led him to entrepreneurship in the U.S. He describes his collegiate tennis career, where he honed his competitive spirit, which later translated…
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#110: Created a Fast-Growing SaaS Business Out of His Services Businesses – Landon Taylor
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Landon Taylor created two successful digital marketing services businesses before starting a product-powered business with recurring revenues. His first agency drove traffic to its customers, which led to his second business, Best Company, which produced qualified leads for large home services businesses through its bestcompany.com consumer review …
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The First Customer - Building A Legacy In Ice Cream with Founder Sanket Karamchandani
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In this episode, I was lucky enough to interview Sanket Karamchandani, Founder of Miss Neeta's Ice Cream Parlor. Sanket shared his entrepreneurial journey from a childhood dream inspired by cricket legend Sachin Tendulkar to becoming a business owner. Growing up in the Bay Area, Sanket was driven by the desire to pursue something he loved, which he…
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SLG better than PLG?! What research says with Emilia Korczynska, Head of Marketing at Userpilot
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On today’s episode, we have Emilia Kortrynska, Head of Marketing at UserPilot. In the discussion with Emilia, we talk about some incredibly interesting research that came out of UserPilot recently about how Sales Led Growth appears to beat Product Led Growth in many categories. Which to PLG evangelists like myself, really caught me off guard. But w…
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Dissecting the Acquirer’s Playbook with Denny LeCompte, CEO of Portnox
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In this episode of SaaS Scaling Secrets, host Dan Balcauski interviews Denny LeCompte, CEO of Portnox and a veteran tech industry leader. Denny shares his extensive experience in scaling SaaS businesses, detailing his role in transforming SolarWinds through strategic acquisitions and effective integration. He also describes his journey from academi…
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The First Customer - Raising the Bar in Digital Journalism with Co-founder and CEO Christopher Wink
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In this episode, I was lucky enough to interview a very, very, special friend, Christopher Wink, Co-founder and CEO of Technical.ly. Chris discussed his upbringing in a rural corner of Northwest New Jersey, which lacked exposure to technology and entrepreneurship. Despite not coming from a family with a background in journalism or entrepreneurship,…
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Rupal Patel: From CIA to CEO - Leadership and Self-Discovery
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Rupal Patel is an ex-CIA officer, two-time CEO, international speaker, best-selling author, crisis leadership expert, executive advisor, investor, philanthropist, and one of the most influential women of 2023. Rupal shares her journey from CIA to CEO, emphasizing self-awareness, authentic leadership, and the significance of values in actions. She d…
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The First Customer - Leveraging AI to Transform and Innovate Business Models with CEO Jeff Bruno
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In this episode, I was lucky enough to interview Jeff Bruno, CEO and Co-founder of B.Modelr. Jeff shares his entrepreneurial journey, which began in Philadelphia, and how his passion for small business finance led him to create his fractional CFO service. However, after realizing the limitations of the service model, Jeff and his partner, Julian Wr…
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#109: Helping SaaS Startups Grow with Practical Funding and Operational Services – Kyle York
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Kyle York was the Chief Revenue Officer of Dyn, a bootstrapped cloud infrastructure that he helped grow and sell to Oracle for over $600 million. He then led product strategy and acquisitions in Oracle’s cloud infrastructure group before going out on his own to invest in SaaS startups and help them grow. York IE is both an advisory firm with tech-e…
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The First Customer - From West Coast Setbacks to Mobile App Stardom with CEO Jedidiah Weller
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In this episode, I was lucky enough to interview a very special friend, Jedidiah Weller, the CEO and Founder of Open Forge and Startup Wars. Jedidiah shares his entrepreneurial journey, beginning in rural Pennsylvania, where he grew up in Amish country. He details how his experiences in a challenging upbringing without strong entrepreneurial role m…
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The Real Reason SaaS Companies Struggle with Arman Eshraghi, CEO of Qrvey
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We're thrilled to have Arman Eshragi, CEO of Qrvey, join us. Arman is a seasoned entrepreneur and tech visionary with a rich background in founding and scaling successful SaaS companies. In this episode, Arman shares his journey from starting his first company at just 18 to his current mission at Qrvey—building a comprehensive analytics layer for S…
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The First Customer - Elevating Athlete Brands Through Game-Changing Moves with Founder Jack Adler
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In this episode, I was lucky enough to interview Jack Adler, CEO and Founder of Out2Win Sports. Jack shares his journey from growing up in Bluebell and Villanova to his time at Syracuse University, where he founded Out2Win Sports in 2021. The idea for his sports marketing firm, which specializes in connecting brands with athlete creators in the NIL…
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Elyse Archer: Aligning Identity and Financial Goals for Quantum Sales Growth
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John Barrows is joined by Elyse Archer, founder of Superhuman Selling and She Sells movements. Elyse, a 3X Salesforce Top Sales Influencer and thought leader featured in Forbes and Inc, shares her journey on developing self-worth, confidence in sales and how to embody the most successful version of yourself. The conversation dives deep into the imp…
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#108: He Grew His Vertical SaaS Business for 5 Years and Sold It for a Big Prize – Mike Kovarik
1:08:27
1:08:27
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1:08:27
Mike Kovarik is the founder and former CEO of Attribytes, a software company he started, grew, and successfully sold in just over five years. Mike was a data analytics leader at large food distributors, where he discovered a chronic challenge with low-quality product data in their massive e-commerce systems. He quit his job, built a product with a …
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The First Customer - The Importance of Taking Risks and Making Mistakes with CEO Leopold van Oosten
19:12
19:12
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19:12
In this episode, I was lucky enough to interview Leopold van Oosten, the CEO and Founder of Amsterdam Standard. Leopold recounts his entrepreneurial journey, which began in a small, unremarkable town in the Netherlands. Initially studying hotel management with aspirations of entering the hospitality industry, his path took a dramatic turn during an…
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Why you should never pay for customer interviews
20:45
20:45
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20:45
It's a hotly debated topic, whether you should always pay customers for their time when sourcing and conducting interviews. Spoiler alert! I think you're doing yourself a huge disservice if you make it a habit of paying customers for feedback. In this episode, we unpack all the reasons why you should never pay customers for interviews and the benef…
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The First Customer - How To Become A Market Maven with Expert In You CEO Ann Carden
24:50
24:50
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24:50
In this episode, I was lucky enough to interview Ann Carden, CEO and Founder of Expert In You. Ann delved into her entrepreneurial journey, which began in Missouri, influenced by her father, an entrepreneur. Ann's early ventures started with a doll business that she grew into a global enterprise, crafting and selling her own line of dolls. This exp…
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