Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
A tartalmat a Jen Edds, Hosted by Jen Edds, Student of the creative universe, and A curio biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Jen Edds, Hosted by Jen Edds, Student of the creative universe, and A curio vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
Hasonló a(z) The Brassy Broadcast with Jen Edds sorozathoz
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to The Foundr Podcast with Nathan Chan. About the show: For over a decade, The Foundr Podcast with Nathan Chan has been a leading entrepreneurship podcast for open-book conversations with, by, and for founders. Whether you're starting, building, or dreaming about your business, The Foundr Podcast is where you can access experienced founders who've been in your shoes to learn th ...
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
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Player FM - Podcast alkalmazás
Lépjen offline állapotba az Player FM alkalmazással!
Lépjen offline állapotba az Player FM alkalmazással!
))
165: SEO for Podcast Audience Growth - Podcast Marketing Series Pt 2
Manage episode 242698612 series 83307
A tartalmat a Jen Edds, Hosted by Jen Edds, Student of the creative universe, and A curio biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Jen Edds, Hosted by Jen Edds, Student of the creative universe, and A curio vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
How Do I Optimize SEO for My Podcast?
How do we grow our podcast audience and get new listeners? How will people find my podcast?
Podcasters need a basic understanding of keywords and SEO (search engine optimization) so our podcasts can be discovered by new listeners.
How can podcasters capitalize on SEO to help new listeners find their podcasts?
Spoiler Alert: There is no magic bullet or SEO
Jennifer Denney, Digital Strategist and Owner of Elevated Marketing Solutions, breaks down what we need to understand about SEO for podcasters.
SEO (Search Engine Optimization) isn’t just one thing. It is small incremental tweaks combined to impact your site’s user experience and performance in organic search results.
SEO is a long term strategy. There is no SEO magic bullet. It takes grit, time, energy, and expertise.
What is the Ideal Length for Podcast Show Notes or Blog Posts?
Jennifer does a little myth-busting here. I was under the impression that there was an ideal length for show notes. Turns out, this is not the case.
People are going to Google to get questions answered. Google is looking for you to completely cover the subject from beginning to end and do it better than anyone else.
How does Google determine who has the best answer? It’s all of those hundreds of little tweaks.
Formulating the Right Questions for SEO
Think about how your listeners are phrasing questions when they are going to Google to look for answers. What words are they using? What questions are they asking?
Get out of your own language box and how you say things. Ask your audience how they would search for an answer.
Recommended Tools for Keyword Research
How to Optimize Show Notes and Blog Posts
Optimize your show notes and blog posts because there are still folks that would rather read than listen to podcasts.
Think about having your episode transcribed. This makes it easy to create detailed show notes.
Jennifer has created a search optimization checklist to help optimize blog posts.
Don’t just describe what is in the episode.
If your intention is to share information with your audience, give them the option of how they want to consume it. Listening to a podcast is not an option for everyone.
Use the episode description, blog post, or show notes to give detailed information that actually answers questions.
- Flow the Keywords into the content
- Write a title that is for the user
- Use a Title Tag
- Use subheadings
- Add internal and external links
Connect with Jennifer Denney
https://elevatedmarketing.solutions/
https://twitter.com/elevatedmrktng
https://www.linkedin.com/in/jenniferdenney/
Learn More about Podcasting and Connect with Jen Edds
Book Your Podcast Power Hour Session to make sure that you have a solid plan and the right tools in place to start your podcast.
https://BrassyBroadcastingCo.as.me/?appointmentType=7983305
The Brass Tacks Free Podcasting Course
http://brassybroadcastingcompany.teachable.com/p/the-brassy-broads-brass-tacks-pod-class
The Ultimate Guide to My Favorite Podcasting Tools and Resources
Subscribe to The Brassy Broadcast
Apple Podcasts (iTunes)
https://itunes.apple.com/us/podcast/the-brassy-broadcast-with-jen-edds/id939834394?mt=2
Google Podcasts
https://www.google.com/podcasts?feed=aHR0cDovL2JyYXNzeWJyb2FkY2FzdC5saWJzeW4uY29tL3Jzcw%3D%3D
Spotify
https://open.spotify.com/show/15pk4oUmguUXwFlysZmc14
Connect with me on Social
Instagram: https://www.instagram.com/brassybroadjen/?hl=en
Twitter: https://twitter.com/brassybroadjen
LinkedIn: https://www.linkedin.com/in/jen-edds-470351b/
Podcast Tutorials
180 epizódok
Megosztás
Manage episode 242698612 series 83307
A tartalmat a Jen Edds, Hosted by Jen Edds, Student of the creative universe, and A curio biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Jen Edds, Hosted by Jen Edds, Student of the creative universe, and A curio vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
How Do I Optimize SEO for My Podcast?
How do we grow our podcast audience and get new listeners? How will people find my podcast?
Podcasters need a basic understanding of keywords and SEO (search engine optimization) so our podcasts can be discovered by new listeners.
How can podcasters capitalize on SEO to help new listeners find their podcasts?
Spoiler Alert: There is no magic bullet or SEO
Jennifer Denney, Digital Strategist and Owner of Elevated Marketing Solutions, breaks down what we need to understand about SEO for podcasters.
SEO (Search Engine Optimization) isn’t just one thing. It is small incremental tweaks combined to impact your site’s user experience and performance in organic search results.
SEO is a long term strategy. There is no SEO magic bullet. It takes grit, time, energy, and expertise.
What is the Ideal Length for Podcast Show Notes or Blog Posts?
Jennifer does a little myth-busting here. I was under the impression that there was an ideal length for show notes. Turns out, this is not the case.
People are going to Google to get questions answered. Google is looking for you to completely cover the subject from beginning to end and do it better than anyone else.
How does Google determine who has the best answer? It’s all of those hundreds of little tweaks.
Formulating the Right Questions for SEO
Think about how your listeners are phrasing questions when they are going to Google to look for answers. What words are they using? What questions are they asking?
Get out of your own language box and how you say things. Ask your audience how they would search for an answer.
Recommended Tools for Keyword Research
How to Optimize Show Notes and Blog Posts
Optimize your show notes and blog posts because there are still folks that would rather read than listen to podcasts.
Think about having your episode transcribed. This makes it easy to create detailed show notes.
Jennifer has created a search optimization checklist to help optimize blog posts.
Don’t just describe what is in the episode.
If your intention is to share information with your audience, give them the option of how they want to consume it. Listening to a podcast is not an option for everyone.
Use the episode description, blog post, or show notes to give detailed information that actually answers questions.
- Flow the Keywords into the content
- Write a title that is for the user
- Use a Title Tag
- Use subheadings
- Add internal and external links
Connect with Jennifer Denney
https://elevatedmarketing.solutions/
https://twitter.com/elevatedmrktng
https://www.linkedin.com/in/jenniferdenney/
Learn More about Podcasting and Connect with Jen Edds
Book Your Podcast Power Hour Session to make sure that you have a solid plan and the right tools in place to start your podcast.
https://BrassyBroadcastingCo.as.me/?appointmentType=7983305
The Brass Tacks Free Podcasting Course
http://brassybroadcastingcompany.teachable.com/p/the-brassy-broads-brass-tacks-pod-class
The Ultimate Guide to My Favorite Podcasting Tools and Resources
Subscribe to The Brassy Broadcast
Apple Podcasts (iTunes)
https://itunes.apple.com/us/podcast/the-brassy-broadcast-with-jen-edds/id939834394?mt=2
Google Podcasts
https://www.google.com/podcasts?feed=aHR0cDovL2JyYXNzeWJyb2FkY2FzdC5saWJzeW4uY29tL3Jzcw%3D%3D
Spotify
https://open.spotify.com/show/15pk4oUmguUXwFlysZmc14
Connect with me on Social
Instagram: https://www.instagram.com/brassybroadjen/?hl=en
Twitter: https://twitter.com/brassybroadjen
LinkedIn: https://www.linkedin.com/in/jen-edds-470351b/
Podcast Tutorials
180 epizódok
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Üdvözlünk a Player FM-nél!
A Player FM lejátszó az internetet böngészi a kiváló minőségű podcastok után, hogy ön élvezhesse azokat. Ez a legjobb podcast-alkalmazás, Androidon, iPhone-on és a weben is működik. Jelentkezzen be az feliratkozások szinkronizálásához az eszközök között.
Hasonló a(z) The Brassy Broadcast with Jen Edds sorozathoz
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to The Foundr Podcast with Nathan Chan. About the show: For over a decade, The Foundr Podcast with Nathan Chan has been a leading entrepreneurship podcast for open-book conversations with, by, and for founders. Whether you're starting, building, or dreaming about your business, The Foundr Podcast is where you can access experienced founders who've been in your shoes to learn th ...
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
…
continue reading
Player FM - Podcast alkalmazás
Lépjen offline állapotba az Player FM alkalmazással!
Lépjen offline állapotba az Player FM alkalmazással!
