Clay Is Not Strategy ft. Ben Reed

Outbound Wizards by SalesRobot

In today's episode, I chat with Ben Reed, founder of RevyOps, about solving the data fragmentation problem that prevents GTM agencies from scaling beyond 5-10 clients.

We explore the "yo-yo effect" that plagues agencies when they try to grow, and why the real constraint isn't sales but fulfillment and data operations. Ben shares his unconventional journey from philosophy major to oil & gas data platforms to building RevyOps, explaining how the same data aggregation challenges exist across industries. We discuss why agencies waste resources re-enriching the same contacts multiple times, the technical limitations of using Airtable or Supabase for large-scale GTM data, and how building a centralized "master record" can enable agencies to scale to 20-40 clients profitably. He explains why vertical specialization is the key to sustainable agency growth.

Enjoy 🙂

(00:00) Introduction to Outbound Visits
(00:25) What RevyOps Does and Why
(01:16) The GTM Agency Scaling Problem
(02:42) The Yo-Yo Effect: Why Agencies Can't Scale
(03:53) Pick One Client Type and Master It
(05:23) The Problem Everyone Misses: Data Fragmentation
(08:17) Beanstalk Consulting Case Study
(09:54) Understanding Data Volume in Outbound
(11:05) Why Airtable and Supabase Don't Work at Scale
(16:13) BigQuery vs Postgres for GTM Data
(17:56) Ben's Journey: Philosophy to Oil & Gas to RevyOps
(24:18) Contact Information and Getting Started

🔗 CONNECT WITH BEN REED
👥 LinkedIn
💻 Website

🔗 CONNECT WITH SAURAV

🎥 YouTube Channel

🐦 X (Twitter)

📸 Instagram

💻 Website

👥 LinkedIn
📧 Email - [email protected]

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