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A tartalmat a Membership Geeks biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Membership Geeks vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
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404 - From The Vault: 5 Reasons I Dislike the Closed Door Model

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Manage episode 443063183 series 1304145
A tartalmat a Membership Geeks biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Membership Geeks vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.

In this episode, I dive into the archives to revisit one of our most talked-about topics from 2017: the closed door membership model.

While it's a tactic that’s gained traction over the years, I share five reasons why I generally dislike this approach for memberships.

You'll hear me discuss the potential downsides, such as community stagnation and attracting the wrong type of members, and provide insights that remain highly relevant today.

In this episode:

- Why do I believe the closed door membership model often results in higher costs and lower long-term member retention?

- How can a closed door strategy negatively impact the dynamics and engagement within your membership community?

- Why might relying on this model indicate lazy marketing and potentially attract less motivated members?

- What are the circumstances where a closed door membership model might actually make sense and benefit both the member and the business?

Thank You For Listening

We really appreciate you choosing to listen to us and for supporting the podcast.

We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!

Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

  continue reading

413 epizódok

Artwork
iconMegosztás
 
Manage episode 443063183 series 1304145
A tartalmat a Membership Geeks biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Membership Geeks vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.

In this episode, I dive into the archives to revisit one of our most talked-about topics from 2017: the closed door membership model.

While it's a tactic that’s gained traction over the years, I share five reasons why I generally dislike this approach for memberships.

You'll hear me discuss the potential downsides, such as community stagnation and attracting the wrong type of members, and provide insights that remain highly relevant today.

In this episode:

- Why do I believe the closed door membership model often results in higher costs and lower long-term member retention?

- How can a closed door strategy negatively impact the dynamics and engagement within your membership community?

- Why might relying on this model indicate lazy marketing and potentially attract less motivated members?

- What are the circumstances where a closed door membership model might actually make sense and benefit both the member and the business?

Thank You For Listening

We really appreciate you choosing to listen to us and for supporting the podcast.

We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!

Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

  continue reading

413 epizódok

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