The Crazy New Way to Capture Emails — Adam Robinson | The Ideal Timing for Black Friday Email Campaigns, How to Warm Up New Subscribers Before Black Friday, How to Safely Integrate New Email Addresses into Your List, How to Prevent Duplicate Emails (#334)

Ecommerce Coffee Break - Helping You Become A Smarter Online Seller

In this episode, we explore email marketing strategies for e-commerce, focusing on Black Friday preparations. Our guest, Adam Robinson, CEO of retention.com, discusses the impact of Apple's privacy changes on Facebook ads and email remarketing. He explains how to overcome challenges like Klaviyo’s reduced cookie tracking window by using innovative methods to capture email addresses from website visitors. Adam also shares tips for warming up these new contacts to boost engagement and ensure a successful holiday sales season.
Topics discussed in this episode:

• How intelligent tracking prevention cut email tracking from 2 years to 7 days
• What’s the ideal timeframe to start Black Friday email campaigns
• Why a personal brand via content marketing is crucial for SaaS growth
• How to warm up new email subscribers before Black Friday
• How Dr. Squatch generated $1 million in revenue using retention.com's services before Black Friday
• Why broad targeting ads might be more effective than hyper-niche targeting
• How to safely integrate new email addresses into existing email lists
• What retention.com does to avoid duplicating email addresses in your list

Links & Resources
Website: https://retention.com/
Shopify App: https://retention.com/support/integrate-with-shopify-integration-app/
LinkedIn: https://www.linkedin.com/in/retentionadam/
X/Twitter: https://twitter.com/RetentionAdam
Get access to more free resources by visiting the show notes at
https://t.ly/PneSl

SPONSORS:
Elevar – Powering Conversion Tracking For Over 6,500 D2C Brands. More Info: https://www.getelevar.com/BFCM/
Autron – The Anti-Agency for Amazon Ads. More Info: https://autron.ai/
Try Shopify: Get your first 3 months for $1/month. Earn up to $10,000 in credits: https://tinyurl.com/try-shopify

MORE RESOURCES
Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook
Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/
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