Struggling With Data Overload? This Fixes Your Ecom Analytics — Outi Karppanen | Winning Data-led Strategies for Ecom Growth, Why Prioritize the Right Data for Ecommerce, Common Marketing Data Mistakes, Strategies for Data-driven Marketing (#329)

Ecommerce Coffee Break – Master Marketing & Online Sales

In this episode of the eCommerce Coffee Break podcast, we dive into winning data strategies for e-commerce growth.
Our guest is Outi Karppanen, the lead marketing analytics strategist at Supermetrics.com. Outi shares her expertise on navigating the increasingly complex marketing analytics landscape, discussing how to make smart choices with data, handle privacy concerns, and optimize marketing efforts.
Topics discussed in this episode:

• Why has the marketing analytics landscape evolved so rapidly in recent years
• How do companies navigate data complexity with privacy concerns
• What are the biggest mistakes companies make with marketing data, and how to avoid them
• Why is it crucial to prioritize the right data sources for eCommerce growth
• What challenges businesses face with attribution, and how can they optimize marketing spend
• How smaller eCommerce businesses use marketing analytics to compete with larger companies
• Why first-party data's increasingly important, and how should businesses prepare
• What strategies help businesses implement data-driven marketing campaigns
  

Links & Resources
Website: https://supermetrics.com/
Shopify App Store: https://supermetrics.com/connectors/shopify
LinkedIn: https://www.linkedin.com/company/supermetrics/
X/Twitter: https://x.com/Supermetrics
Get access to more free resources by visiting the show notes at
https://t.ly/hUTQ8

MORE RESOURCES
Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook
Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/
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