It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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A tartalmat a Andrew Michael biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Andrew Michael vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
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E246 | Optimizing Cancellation Flows to Reduce Churn: Unbounce’s Approach with Tamara Grominsky
Manage episode 419547692 series 2505086
A tartalmat a Andrew Michael biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Andrew Michael vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
Today on the show we have Tamara Grominsky, the Chief Strategy Officer at Unbounce.
In this episode, Tamara shares her experience in optimizing cancellation flows to reduce churn.
We then discussed how Unbounce implemented a data-driven approach to understand the reasons behind customer cancellations and how they tailored their strategies to different customer segments. We wrapped up by exploring the importance of cross-functional collaboration in driving successful churn reduction initiatives.
Mentioned Resources
Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.
Ideal Customer Profile Course: How to find your Ideal Customer Profile 'ICP' in B2B SaaS
Fejezetek
1. E246 | Optimizing Cancellation Flows to Reduce Churn: Unbounce’s Approach with Tamara Grominsky (00:00:00)
2. Introduction to Tamara Grominsky (00:03:18)
3. Strategic Planning and Growth at Unbounce (00:05:58)
4. Optimizing Cancellation Flows (00:09:46)
5. Data-Driven Customization and Segmentation (00:12:56)
6. Experimentation and Iteration in Churn Reduction (00:16:45)
7. Insights on Customer Segmentation and Handling Agencies (00:20:36)
8. Importance of Ideal Customer Profiles (ICPs) (00:31:33)
9. Final Thoughts and Takeaways (00:36:07)
276 epizódok
Megosztás
Manage episode 419547692 series 2505086
A tartalmat a Andrew Michael biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Andrew Michael vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
Today on the show we have Tamara Grominsky, the Chief Strategy Officer at Unbounce.
In this episode, Tamara shares her experience in optimizing cancellation flows to reduce churn.
We then discussed how Unbounce implemented a data-driven approach to understand the reasons behind customer cancellations and how they tailored their strategies to different customer segments. We wrapped up by exploring the importance of cross-functional collaboration in driving successful churn reduction initiatives.
Mentioned Resources
Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.
Ideal Customer Profile Course: How to find your Ideal Customer Profile 'ICP' in B2B SaaS
Fejezetek
1. E246 | Optimizing Cancellation Flows to Reduce Churn: Unbounce’s Approach with Tamara Grominsky (00:00:00)
2. Introduction to Tamara Grominsky (00:03:18)
3. Strategic Planning and Growth at Unbounce (00:05:58)
4. Optimizing Cancellation Flows (00:09:46)
5. Data-Driven Customization and Segmentation (00:12:56)
6. Experimentation and Iteration in Churn Reduction (00:16:45)
7. Insights on Customer Segmentation and Handling Agencies (00:20:36)
8. Importance of Ideal Customer Profiles (ICPs) (00:31:33)
9. Final Thoughts and Takeaways (00:36:07)
276 epizódok
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Hasonló a(z) CHURN FM sorozathoz
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
…
continue reading
Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
…
continue reading
We’re on a mission to uncover the science of self-made success. Join host Akua Konadu each week as she interviews some of the most brilliant minds in business—digging deep into the details and uncovering the strategies that turned entrepreneurial dreams into reality. The Independent Business podcast is powered by HoneyBook, the all-in-one platform for anyone with clients. Book clients, manage projects, and get paid faster with HoneyBook, and have business flow your way. Natalie Franke was th ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Where startup founders raise millions and listeners can invest. Forget everything you think you know about the world of venture capital. Host Josh Muccio takes listeners behind closed-doors and into the room where deals are made. Part of the Vox Media Podcast Network.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Master the best of what other people have already figured out. Skip decades of trial and error. Each episode reveals proven insights from world-class performers. No fluff. No small talk. Just actionable wisdom for your business and life. Instagram: https://instagram.com/farnamstreet LinkedIn: https://www.linkedin.com/in/shane-parrish-050a2183/ Newsletter: Join over 750,000 people and upgrade your thinking in 5 minutes a week. fs.blog/newsletter
…
continue reading
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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continue reading
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