How to Build Conversion and Connection Through Your Content – In Just 7 Minutes with Mariah MacInnes

Marketing The Invisible

Why you've got to check out today's episode:

• Discover a simple yet effective three-step process for crafting strategic content
• Learn the art of creating content that captivates, connects, and converts
• Find out how to develop a winning strategy for your business that aligns with your sales plan

Resources/Links:

• Interested in creating content that converts and connects? Click here: https://sales.contentqueenmariah.com/content-strategy-workshop

Summary:

Is your content falling flat, leaving you with no engagement or resonance, and hearing crickets in the response?

When creating content, it's essential to go beyond just posting for the sake of it. Three key elements need to be present for it to be relevant and strategic.

Mariah MacInnes is the Founder of Content Queen and a digital nomad. She is a professional marketer with a background in Journalism and Public Relations.

Get ready to lend an ear as Mariah shares her winning content strategy for captivating your audience, getting them to resonate with you, and ultimately converting.

Check out these episode highlights:

02:16 - Mariah's ideal client: Small business owner and entrepreneur who is now being turned into a little bit of a content creator.

02:56 - The problems she helps her clients solve: This connection, conversion, and brand awareness elements that comes through strategic content.

04:16 - How to be strategic with your content: I break it up into three parts, which is research, the strategy element and the process.

06:24 - Symptoms to her client's problems: They're burnt out and in the hamster wheel of content creation.

06:45 - Mariah's Valuable Free Action [VFA]: Sitting down and building out a strategy for your business that aligns with that sales plan.

07:54 - Her Valuable Free Resource [VFR]: contentqueenmariah.com

08:41 - Q: What is one thing missing in people's content strategy? A: And the answer is storytelling.

Tweetable Takeaways from this Episode:

"If you're not sharing stories, you can't captivate your audience and you can't connect with them and build conversion." - Mariah MacInnes