How Ditto is rethinking product content (Jessica Ouyang and Jolena Ma)

Writers of Silicon Valley

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Ditto 2.0 is here, and wants you to rethink product content

Five years ago, Ditto launched as one of the first tools built specifically for managing product copy at scale. Now? It's powering content systems for some of the biggest design teams in tech and it just relaunched with a major update.

In this episode, I catch up with co-founders Jess and Jo about what they've learned since founding Ditto, what it's like to rebuild a product from the ground up, and why strong content systems are more essential than ever especially in the age of AI.

Learn what these founders are hearing from the heads of design teams about content, why systems thinking is more important than ever, and why they're optimistic about the future of content design.

What we talked about:

✅ How Ditto's vision has changed (and stayed the same) ✅ Why rebuilding the product from scratch was the right call ✅ What they've learned from working with dozens of enterprise teams ✅ How to support content systems in companies with messy, legacy infrastructure ✅ What sales has taught them about communicating the value of content ✅ How AI is shaping expectations—and where it actually adds value ✅ Why more content designers should think like founders

Where to find Ditto:

📖 Ditto

Do you enjoy the podcast? Please leave a review!

👉 Our new course, Advanced UX Content for Product, is out! Use PODCAST20 to get 20% off.