Tracking Fan Behavior Through Google Sports Trends Data

Wharton Moneyball

Annanya Raghavan, Sports Trends Fanalyst on the Google Trends team, joins Cade Massey, Eric Bradlow, and Shane Jensen to share how search data is used to understand and highlight fan engagement, with a particular focus on the WNBA’s growing popularity and the broader role of analytics in capturing cultural moments in sports. David Dase, Head of the Southeast Region and Global Co-Head of the Sports Franchise in Investment Banking at Goldman Sachs, joins the show to discuss how the firm is shaping the future of sports as an asset class, from financing teams and arenas to investing in sports-adjacent businesses, highlighting market growth, institutional capital trends, and the increasing importance of brand and fan engagement. Then Cade, Eric and Shane examine the upcoming introduction of automated strike zone challenges in baseball, the game theory behind late-game NFL decisions, and Andrew Percival’s data-driven college football rankings, offering a wide-ranging conversation on how analytics and strategy are reshaping modern sports.

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