Audience First: Storytelling That Sells – with Park Howell | S5 E46

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Imagine boosting engagement by 400% without changing your product, only your story.
That’s the promise Park Howell delivers as we dive into why audiences don’t care about what you make—they care about what you make happen in their lives.
Park, an Emmy-winning business storytelling coach and author of Brand Bewitchery and The Narrative Gym for Business, breaks down the ABT framework—And, But, Therefore—and shows how it turns intuitive storytellers into intentional communicators who move people to act.
We explore the most significant mistake even seasoned marketers make: telling stories from the brand’s point of view. Park reframes the job with crisp language and practical examples, revealing how ABT aligns perfectly with the brain’s preference for agreement, contradiction, and consequences. You’ll hear why outcomes beat offerings, how to embed emotion with “because,” and how ABT builds trust through understanding, appreciation, and empathy. Then we scale from message to strategy with Park’s 10-step Story Cycle System, adapted from the Hero’s Journey and shaped for modern brands.
For leaders navigating Web3 and AI, clarity is the new competitive edge. We talk through audience triggers for traditional CEOs and CMOs—fear of complexity, demand for ROI, desire to be future-ready—and show how to turn vague tech buzz into practical, measurable growth. Park also introduces Story Cycle Genie, an AI-powered platform that audits your current story, identifies gaps, and drafts ABTs, positioning, and value propositions in hours instead of months, keeping your content on brand and on brain.
If you want story frameworks that work in pitches, decks, emails, and everyday conversations, this conversation gives you the tools and the language. Subscribe, share with a colleague who needs sharper messaging, and leave a quick review to help more marketers discover the power of ABT.
This episode was recorded through a Descript call on October 28, 2025. Read the blog article and show notes here: https://webdrie.net/audience-first-storytelling-that-sells-with-park-howell
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Fejezetek

1. Welcome And Bold Promise (00:00:00)

2. Park’s Background And Credibility (00:00:23)

3. Has Story Changed In The Age Of AI (00:02:12)

4. The Biggest Storytelling Mistake (00:04:30)

5. ABT Framework Explained (00:06:36)

6. Trust Building Through ABT (00:10:30)

7. Origin Of The Story Cycle System (00:12:30)

8. Story Cycle Genie And AI (00:15:25)

9. Live Brand Assessment Insights (00:18:10)

10. Clarifying Web3 For Traditional Leaders (00:22:05)

11. Positioning And Value Proposition (00:25:00)

12. Personal Transformation Through Story (00:28:10)

13. Resources, Tools, And Books (00:29:25)

14. Closing And Listener Actions (00:31:00)