“I Paid over 500k for Grant Cardone to Speak at my Conference” - Seth Ferguson

Wealth Busters

🎙️ Welcome to another exciting episode of the Wealth Busters Podcast! In this episode, we sit down with Seth Ferguson, the mastermind behind Canada's largest real estate investing conference. We discuss with Seth how he was able to scale the Multi Family Conference in just 3 years and have guest such as Grant Cardone, Alex Rodriguez, and Jordan Belfort.
We also discuss how Seth went from a Single Family Real Estate Investor, to losing his entire portfolio, only to scale even bigger with Multi Family Real Estate.
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Timestamps:
00:00 - Intro
03:27 - Transition from nothing to running a large conference
Marketing and Sales Insights
07:30 - The challenge of selling tickets and coaching programs
10:00 - Event costs and importance of speakers
Event Logistics and Execution
12:00 - Team structure and budget breakdown
15:00 - Importance of sponsorship and sales team
17:35 - Ad spend strategies and platforms
20:00 - Learning from mistakes in the first year
23:00 - Registration challenges and staffing requirements
25:00 - Dealing with production and logistics
Revenue and Financial Management
27:00 - Allocating the remaining budget
30:00 - Speaker costs and their impact
33:00 - Financing an event and handling risk
Future Vision and Scaling
36:00 - Vision for the multifamily conference
38:00 - Expanding to other markets
40:00 - Importance of impacting 10,000 people
43:00 - Raising capital and structuring deals
45:00 - Finding and analyzing deals
47:00 - Transition from single family to multifamily investments
50:00 - Starting from zero and rebuilding
52:00 - Importance of mentorship and education
54:00 - Building a new portfolio
57:00 - Business environment in Canada vs. the US
59:00 - Regulation and its impact on business growth
1:01:00 - Personal reasons for staying in Canada
1:04:00 - Benefits of living in Canada
1:06:00 - Resources and culture
1:09:00 - Information on the multifamily conference
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