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Walking Tree Brewery - Part 3: Staying Rooted in Vero Beach
Manage episode 492536473 series 3656350
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In Part Three, we'll dive into the heart and soul of Walking Tree Brewery with founders Mike and Brooke as they unpack their powerful mission statement: "Staying rooted in practice, promise, and people." This candid conversation reveals how a personal art project evolved into an iconic brewery logo, and why mangrove roots perfectly symbolize their commitment to community strength.
What happens when business ideals meet operational realities? Mike and Brooke share refreshingly honest insights about the challenges of local sourcing at brewery scale. While they'd love to use exclusively Florida-grown ingredients, they explain why sometimes it's simply not sustainable. Instead, they've found creative alternatives for community impact, from hosting nonprofit fundraisers to amplifying environmental messages about protecting Florida's fragile lagoon ecosystems.
You'll discover how Walking Tree has become a melting pot where submarine officers, seasonal visitors, and longtime locals connect over craft beer. Through their journey, Mike (a Fort Pierce native) and Brooke (a self-proclaimed "mountain person" who surprisingly loves shoveling snow) have developed a deep appreciation for Vero Beach's unique character. Their story proves that authentic purpose and deep community roots are the perfect recipe for business success. Want to experience more local business stories like this? Be sure to leave us a review and subscribe to the Vero Beach podcast!
Presented by Killer Bee Marketing
Helping local businesses in Vero Beach connect with their neighbors.
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Be sure to connect with us on Instagram at @myverobeachdotcom
Fejezetek
1. Staying Rooted: A Brewery's Purpose (00:00:00)
2. Identity Behind Walking Tree (00:02:26)
3. What Have You Learned from the Vero Beach Community (00:05:12)
4. Challenges of Sourcing Local Ingredients (00:07:17)
5. What Does Supporting Local Mean to Walking Tree (00:08:48)
6. What Do You Both Love About Vero Beach (00:10:48)
50 epizódok
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